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"Topher Brink is a genius, and you will keep a civil tongue in this house, or we'll put it in the stew."
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| 01 July 2015
Snakes on a Plane and Fan Led Marketing.
Firefly and Browncoats are referenced in this Henry Jenkins blog post looking at the less-than-expected performance of Snakes of a Plane.
Can the failure to perform as expected be placed at the feet of fan-led marketing or the mainstream marketing efforts? And can it really be called a failure?
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