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"See, get it? That's the point Joss. It's compelling! What's going to happen to these kids?"
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| 08 December 2016
Snakes on a Plane and Fan Led Marketing.
Firefly and Browncoats are referenced in this Henry Jenkins blog post looking at the less-than-expected performance of Snakes of a Plane.
Can the failure to perform as expected be placed at the feet of fan-led marketing or the mainstream marketing efforts? And can it really be called a failure?
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