Sales of Serenity in the UK receive boost from SFX poll.
The magazine's website reports "before news of our poll broke like a tsunami upon a flabbergasted nation, Serenity was a humble 144th on Amazon's DVD chart. Twenty-four hours later, it had leapt to 15th place, with an 860% increase in sales".
At this time of writing, Serenity is at no. 18 in Amazon UK's DVD chart (by comparison it's at no. 107 on Amazon.com). Anyone like to hazard a guess as to how many sales of a DVD it would take to get to 15th place?
April 04 2007
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Or they're danged deranged.
RazorBlade | April 04, 13:04 CET
They say 16th but it's now 18th ? Shit, don't post anymore articles Simon, clearly doing that knocked it down 2 places !
Or in other words: Correlation is not causation (though i'll admit it'd be a hella big coincidence). Also, where do they get an 860% sales increase from ? Cos I know they didn't just work out that 16 is ~ 144/8.6, right (since that supposes no other title's sales rate changed at all) ? I.e. 'Serenity's sales rate could've stayed exactly the same while that of others fell etc. etc. blah, blah, head/brick wall, need more coffee ;).
Just shows though, rightly or wrongly, big clouds condense around small particles.
Saje | April 04, 13:09 CET
billz | April 04, 13:20 CET
Simon | April 04, 13:34 CET
And an Amazon buy is also, obviously more of an impulse purchase. See (on poll), want (to find out what the fuss is about), take (and for only a fiver too). It'd also be interesting to see if there's a run of "No way this is better than Star Wars" reviews up on Amazon in the next few days.
Saje | April 04, 14:01 CET
Personally I'd only rate Serenity a 4 star film (shock! horror!). Others are perfectly entitled to think otherwise. But do they have to keep flocking to every online poll and producing results which are not representative? Some of the commenters at SFX complained that they were misled into buying or renting the Serenity DVD. Maybe there are some here who think that's a good thing, as it boosts the figures and makes Joss's work look more popular than it really is. But I think it's counterproductive.
I'll be in my bunker.
tichtich | April 04, 14:02 CET
Saje | April 04, 14:11 CET
We had this debate yesterday. Things were said and there was almost tears before bedtime. So I've no desire for Whedonesque to go down this path for a while.
Simon | April 04, 14:15 CET
Which, folks, is all equal to publicity, which is equal to sales.
Do I think Serenity is the best Sci-Fi film ever? No. Do I think it deserves a bit of attention? Yes.
gossi | April 04, 14:25 CET
Fans are there for a reason - that's what most people don't get. You have to become a fan somehow. If there are many fans it means something.
Star Wars imo isn't the best sci-fi movie ever, neither is Serenity. Alien and Aliens are. The Matrix before Alien? Of course it's fans voting! Script, directing, etc, there's no question: Star Wars is not the best sci-fi movie ever. It might however be the favourite of the most.
SFX - Serenity first. Good, very good.
BBC - Serenity second. Good, very good.
Sales boosted - Good, very good.
No harm done. Let the snobs or whoever don't like it whine all they want (not saying everyone should like it, though). I'm used to that. Don't ask the fans to hide their love. I sure won't. Serenity & Firefly get my vote any day (I didn't vote, didn't know about it and so on).
fadalow | April 04, 14:52 CET
Simon | April 04, 14:57 CET
Ah, shits, giggles, all the good stuff ;).
Saje | April 04, 15:06 CET
And fadalow, quit taunting Simon just to get a laugh. We appreciate the gesture, but dude, dangerous! :-p
GVH | April 04, 15:54 CET
gossi | April 04, 16:05 CET
I'm delighted! Hugs to all the Browncoats who made it number one.
Dietcoke | April 04, 17:10 CET
Serenity must be SO in profit now. Just think how much the sequel will make, Universal!
kispexi2 | April 04, 17:24 CET
ChromeShark | April 04, 17:35 CET
skeezycheeses | April 04, 18:04 CET
kerfuffle | April 04, 18:16 CET
Will be quiet now.
ps. There's a "Best sci-fi movie set in London?" on IMDb right now. I tried to vote Serenity but they don't give it as an option :S:(
[ edited by fadalow on 2007-04-04 15:21 ]
fadalow | April 04, 18:19 CET
Regardless, it's always nice to see Serenity getting some attention. That attention leading to more from Mal and his crew would just be the shiny icing on the cake.
Buffysmglover | April 04, 18:25 CET
A heck of a lot of money pouring into Universal, ultimately. The cast fall out of contract in a few months time, and they're off doing TV and movies and such anyway so it would be a way off, and it needs a lot more than the coverage seen 'ere. Uhm, sorry. The movie didn't find it's audience, but maybe with time it will.
On the plus side, Jewel recently mentioned the idea of a sequel being set up with more aged members of the crew (ie older, further down the line). Never say never.
[ edited by gossi on 2007-04-04 15:48 ]
gossi | April 04, 18:47 CET
The one bit of realistic "rose tinting" I suppose we do get to have is that we have a cast and creator who genuinely love the characters and would, I'd imagine, be willing to make the effort to fit a Serenity sequel into their busy schedules if the possibility ever arose, contracts or no contracts. Better than nothing.
Buffysmglover | April 04, 18:59 CET
Dizzy | April 04, 19:21 CET
Simon | April 04, 19:26 CET
And while some find that the fandoms passion is "scary", I have to say its good there is passion. Our world is sooo depressing and dreay(reading bbc news does that to me) its nice for me at least to see people expressing soemthing positive and being passionate about it. Whether its the enviornment human rights or a little sci fi show and movie. I am very passionate about it myself, to the dismay of some of my labmates of course :P.
And I have to say that while Serenity is not the best movie of all time for me, that experience of wathcing it the first time, is something I will remember for the rest of my life. I guess it was like the effect of Star Wars to the previous generation.
[ edited by kurya on 2007-04-04 17:08 ]
kurya | April 04, 19:59 CET
I think this has proved to be a win-win for just about everybody.
Serenity has received a nice boost in sales. SFX has attracted all kinds of traffic to their site and received a huge amount of publicity, which I am sure was their objective all along. And the mainstream media has been able to play up a non-story to create nice controversial headlines and attract readers.
I say its Miller timer (or substitute an actually good beer)
[ edited by AlanD on 2007-04-04 20:01 ]
AlanD | April 04, 21:24 CET
We're happy that Serenity is doing well in the charts.
Simon | April 04, 21:31 CET
Made me laugh.
It's all fun and games until somebody pokes an eye out.
QuoterGal | April 04, 21:49 CET
If Buffy taught me anything, it's to never utter anything that resembles those words in any shape or form.
Lady Brick | April 04, 21:58 CET
That'll teach me to miss my daily Whedon fix. Or fix my daily teaching by Miss Whedon.
tichtich | April 04, 22:04 CET
tichtich | April 04, 22:50 CET
Oooo Serenity sales are still up today on Amazon.co.uk. So pretty. Do I dare wish some US magazine will have a similar poll now? Maybe in a few months.
Sunfire | April 04, 23:08 CET
Buffysmglover | April 04, 23:30 CET
Having being involved tangentially for many years in book publishing, the impression I get is that best seller lists should generally be taken with a grain of salt. They're a marketing tool, and I don't even know if they are subject to truth in advertising laws.
I'd be surprised if Serenity suddenly showed up on many of these lists, and I don't think anyone here should be too dis-heartened if it doesn't.
AlanD | April 05, 00:02 CET
The Amazon chart unfortunately doesn't tell us much about that. For instance, 'Serenity' is back down to 30th place right now, so does that mean sales have dropped off sharply ? I suspect not but that means, to be consistent, i'd then also have to say the rise to 15th place wasn't much of an increase either.
Still, it seems fairly safe to assume some increase in sales (despite what pre-caffeinated me pointed out, everyone else's sales rates dropping off by pure coincidence seems extremely unlikely) and definitely in exposure, so basically A Good Thing. Plus, 4 day weekend coming up, w00t ;).
Saje | April 05, 01:39 CET
And if it doesn't show up on the chart that may mean it didn't sell well, or it may mean it sold a ton of copies but they don't want to waste a best-seller spot on it because it's just a short-term anomaly and they're low on stock and don't want to re-order more if sales aren't going to continue, and wouldn't it be better if we just used the spot to promote this other movie my friend at MGM is really pushing for, and how do you like my new MGM pen set - it's real silver you know.
Just sayin'.
AlanD | April 05, 02:22 CET
Razor | April 05, 02:23 CET
Serenity has received a pretty significant boost on Amazon US the past few days as well.
JossIzBoss | April 05, 06:10 CET
I wonder if SFX will get more sales of their magazine.
Also I liked that the BBC website had a picture of the crew and not just a picture of one of the movie posters.
Anonymous1 | April 05, 07:49 CET
Shiny.
Hey, wonder if this whole thing will show up on an SFX cover.
Anonymous1 | April 05, 08:06 CET
Just read the second comment on the SFX page.
Everyone buys the thing expecting to be blown away, and most of em are disappointed and never go near Whedon product again.
I love Serenity. It's intelligent and witty and involving and everything that TV / film should be.
But you have to discover it for yourself.
ZodKneelsFirst | April 05, 11:57 CET
Fair point AlanD. So given that knowledge and the fact we don't know actual figures for the Amazon rise, we have to take any sales chart with a pinch of salt, even if it tells us something we want to hear.
I'm just saying, let's not start printing the "I totally supported Serenity and all I got was this brilliant sequel" T-shirts quite yet. We all have a tendency to leap on any positive news as the best thing ever and spin any negative news out of existence, sometimes I find that a bit ... tiring.
Saje | April 05, 12:59 CET
Yeah, I'd have to agree. As I said further up the thread, I'd rather that we treat these things with the correct amount of realism and not make assumptions based on very little actual fact. I want a Serenity sequel as much as anyone but wishing isn't going to make it so.
That said, this is a very positive step towards it happening in my opinion and I absolutely would wear one of those t-shirts that Saje suggested, although I'd go with "shiny sequel", myself. ;)
Buffysmglover | April 05, 13:19 CET
Heh. For me it's the other way round. Occassionally when something good happens, it can be talked to death and then turn negative.
Simon | April 05, 13:59 CET
Hey, if we keep talking I might feel good about it again ...
(or, let's not ;)
Saje | April 05, 14:21 CET
I love a big sweeping perplexing metaphor driven film like "2001", but I think the brilliance of Serenity lies along very different lines. The flashback to a young River's "they meddle" speech in school, tells us everything we need to know about 1)why the Alliance is a "big brother" government and 2)why she was chosen by the Alliance for their experiments. That is in my book, great storytelling.
And I would argue that Joss's trademark stunning visuals and odd-angle shots put him right up there with the finest directors in the business. River's dream/vision sequence, walking with her lovely bare ballerina feet through over-sized flowers glowing with diffused white light ... that is IMO a take your breath away thing of beauty that compares favorably with the finest visuals of any of the other films mentioned, and surpasses most.
And I really believe that the argument that things like this poll do as much harm as good, are way off the mark. Of course there are going to be flamers and bashers and haters coming out of the cyber woodwork, but that always happens, no matter what. I say ignore them & take every opportunity we find to promote Joss and any & all his works that we deem worthy.
Shey | April 05, 15:29 CET
Being introduced to something with too high expectations is always dangerous (which is why I try to never to oversell things) but there is no way to know if *most* of the people are disappointed. The ones who are disappointed/angry are probably more likely to come on-line and tell people...especially if they were expecting a movie that was like Star Wars. Happy people are usually less likely to take the time to make a comment. Ecstatic people are probably investigating FFF or some other site.
newcj | April 05, 19:17 CET