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September 16 2007

Firefly at #27 on US DVD sales chart. It's the first time estimated sales figures have been available for the DVD.

US DVD Sales Chart for Week Ending Sep 9, 2007

Rank Prev. Rank Title Units this Week % Change Total Units Sales this Week Total Sales Weeks in Release
27 Firefly - The Complete Series 45,794 -.-% - $1,288,185 - 196

No prior sales data for Firefly available on The Numbers chart.

WYATT on fff.net noticed this

Hang on. $1.1 million. In a week? For a cancelled TV series which is 5 years old?

If that's in any way accurate, 20th Century Fox must be bloody rolling in it.
And they don't wanna produce another season?! This is madness...
I think, unfortunately, it's a lot more complicated to produce another series than it sounds. As in, it just wouldn't happen for all manner of reasons. Firefly is a thing which is dead now, but the painful reality seems to be it found it's audience 5 years in. I just checked online, and this time a week ago it was Amazon's number 1 DVD.

I really do feel sorry for Joss and friends still.

[ edited by gossi on 2007-09-16 13:12 ]
Oh of course, the Amazon Gold Box Deal of the Day for the Firefly DVD was during that week. That deal must have shifted a hell of a lot of units. However, Amazon were selling the DVD at $19.99 and by my calculations the average sale figure that the Numbers site has for the Firefly DVD boxset is $28. So I would probably downgrade how much it made during that week.

But still, it's impressive numbers and does make one wonder how much the boxset has made to date.
What would you really need? I mean sure, the cast. Some of them are off doing other stuff. Although if something is worked out for the 08-09 season now already I'm pretty sure that obstacle could be solved (unless The Sarah Connor Chronicles is a huge hit). And you'd need Joss and Tim. Neither of them are like superbusy right now though unless they're keeping things from us. And I've always figured that FOX retained the rights to the series. And even if Universal have some say in things my guts feeling is that they don't mind at all having the show airing in some format on Sci-Fi, either immediately or in syndication.

As I understand those are the three big obstacles that has to be overcome. And to me they don't seem insurmountable.
What would you really need?

Multiple millions of dollars.

And a network to air it.
Why weren't these sales figures available before?
Well, you do have multiple millions of dollars if those sales stats are anything to go on. I won't speculate exactly how many but probably a lot more than low 8 digits.

And it's pretty much a known fact that Sci-Fi loves Firefly. And they will also lose Battlestar Galactica after this season and that's a void in need of filling.

I just read on wiki that Joss has stated that he'd never work with Fox again. That could be another obstacle but I've always thought it was the network he wouldn't work with again and that he in fact enjoyed working with Fox Productions.
I'm hearing something... it's coming... Oh yes, definitely sounds like a sequal to me :)
The Serenity Collector's Edition tumbled right off The Numbers Chart after it's first week, which I find worrisome. We shouldn't get starry-eyed for a sequel just yet, and should be a bit concerned about Availability of the BDCE. It's hard to find, outside of the Internet.
Why can't they just bypass the networks and do some sort of direct-to-DVD Firefly/Serenity project ? I mean, come on already.

Whether it be a mini-series or another movie...how did J. Michael Straczynski's Babylon 5: The Lost Tales sell anyway ? Would it be fitting to use that as a barometer for how welcoming the direct-to-DVD environment might be to Firefly?

It just seems like...they would sell...so much...
Djungelurban said:
"it's pretty much a known fact that Sci-Fi loves Firefly. And they will also lose Battlestar Galactica after this season and that's a void in need of filling."

Great point. I dunno if cancelled TV shows would be Sci-Fi's thing...though didn't they rescue Stargate back when Showtime was through with it ? And on a tangent, how weird and cool was it that Showtime, an adult pay-cable channel that now airs highbrow fare like Dexter and Brotherhood, used to experiment with sci-fi, re: Odyssey 5, Jeremiah, Stargate, and others I might be forgetting.

I'm not sure why I'm letting myself get hopeful today. I was pretty much resigned to the probability that the franchise kinda ended with Serenity with maybe the odd comic book mini-series that might turn out well.
Didn't Sci-Fi rescue Sliders, too?

I don't think that it'll happen, but it's nice to imagine...
Didn't Sci-Fi rescue Sliders, too?


Yes. But Sliders in the last two seasons was pretty awful. And I really liked the show.
It's also worth noting that these are (presumably) retail numbers; not all, or even most, of this money is going into 20th's coffers.

I think.
Dym | September 16, 14:07 CET
Why weren't these sales figures available before?


All the other charts only show top 20 or top 10. So if your DVD doesn't get in the top 20, it doesn't show up. The Numbers chart shows the top 30 and they only started records recently
Our sales charts currently start on May 6, 2007. DVDs released before that date do not have cumulative totals. Each week, we will be adding earlier charts to our archives, and more cumulative totals will be available.


For example the hope Joss Whedon interview at Comic Con 2007 for more Firefly/Serenity: Serenity Collector's Edition DVD sold 32,396 units for $580,429. On the 8/26/2007 chart. It hasn't been back on the chart yet. Which means it sold less than 24,534 for week ending 9/2/2007, less than 32,714 week ending 9/9/2007.

Also we don't know what retailers are in the websites study and which aren't. So figures could actually be higher.

Universal knows how many Serenity and Serenity CE DVDs they have sold to distributors.

And 20th Century Fox production company knows how many Firefly they have sold to distributors.
Kris said:
"Whether it be a mini-series or another movie...how did J. Michael Straczynski's Babylon 5: The Lost Tales sell anyway ? Would it be fitting to use that as a barometer for how welcoming the direct-to-DVD environment might be to Firefly?"

I just watched B5: The Lost Tales last week, and while it was very good, it was obviously done very cheaply. In fact, it kind of reminded me of a play, with each of the three stories featuring only a couple of characters in one or two locales, with only one or two major FX sequences; most of it was two or three characters in a room talking (again, reminding me strongly of a stage play), very different from Serenity or even an average Firefly episode. Picture Waiting for Godot with B5 characters.

Which isn't to say that Joss couldn't follow that example, but it would be a very different animal from either the series or the BDM. It probably wouldn't even feature all the crew, as The Lost Tales only featured three leads from the series (and technically, one was from Crusade).
Baalek, I think you're being very generous regarding B5: The Lost Tales. It was not *bad* per se, but it almost felt... unnecessary and unsatisfying. It didn't have the promise of a sustained arc, even like Crusade or Legend of the Rangers. You're spot on about the production values, but I thought those weren't the big issues--the isolated storylines were less compelling than a regular series. After all, we know who cannot die--much like comic books that seek to "fill in" the times between series, there's not a whole lot of suspense that can be generated in such a situation.

But then, Joss' worlds didn't have a flash forward 20 years, so part of my issue with B5: TLT has to do with JMS' creative choice to give the viewers a final resolution--Joss' stories all have a point from which they can be picked up, as seen in the comics.
And you'd need Joss and Tim. Neither of them are like superbusy right now though unless they're keeping things from us

And didn't Tim just get a guaranteed series pilot or some such from ABC? Just asking...
Ceslas,

Tim has an "overall" deal with 20th Century Fox Production Studio. His pilot/series "Miracle Man" got picked up by ABC. Fox TV lost the bidding war.

Joss has like 12? clipboards of things he is working on.

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