Sadly, it looks as if this may be the case. Check out this message from the SFBrowncoats Yahoo Group:
Serenity will be playing at the Clay Theater on Friday June 20th and Saturday June 21st at midnight. These two screenings have nothing to do with Cant Stop The Serenity or Equality Now.
Months ago, I called the Clay to ask why they chose the third weekend in June to show Serenity (which is the weekend we've done CSTS the past two years) and the manager said "We know a lot of people will come and we can make a lot of money". When I asked about possibly working with Equality Now, the manager just laughed. I just hope people don't go to this thinking they are supporting Equality Now. Like I've said before, having other screenings of Serenity is not a bad thing. I just don't appreciate theaters being sneaky about it. There are 11 other months they can show Serenity but all of a sudden there are 6 bay area screenings in the last two weeks of June? What's up with that?
Months ago, I called the Clay to ask why they chose the third weekend in June to show Serenity (which is the weekend we've done CSTS the past two years) and the manager said "We know a lot of people will come and we can make a lot of money". When I asked about possibly working with Equality Now, the manager just laughed. I just hope people don't go to this thinking they are supporting Equality Now. Like I've said before, having other screenings of Serenity is not a bad thing. I just don't appreciate theaters being sneaky about it. There are 11 other months they can show Serenity but all of a sudden there are 6 bay area screenings in the last two weeks of June? What's up with that?


I guess the thing to do is spread the word: if it's not on the CSTS site, it's not for charity.
Sunfire | June 17, 23:43 CET
[ edited by theonetruebix on 2008-06-17 20:51 ]
theonetruebix | June 17, 23:46 CET
Zol. | June 18, 00:06 CET
Sunfire | June 18, 00:12 CET
Ozlady - I certainly hope you don't mean me by your comment below and rather the cinema management!
[ edited by Zol. on 2008-06-17 22:21 ]
Zol. | June 18, 00:46 CET
OzLady | June 18, 01:01 CET
DaddyCatALSO | June 18, 01:05 CET
whiterabbit | June 18, 01:18 CET
It's really irritating that they're using a fan event, and a charity one at that, to make a few bucks. I think it is dishonesty through omission if they don't do anything to dispel the notion that attending their screeings does something for Equality Now.
Are we within our rights to write a miffed letter with a polite, intelligent tone and long fancy words that express our frustration and the fact that they are big poopyheads? Cuz even if it didn't accomplish anything, it would at least be cathartic.
BandofBuggered | June 18, 01:36 CET
Chi Venger | June 18, 01:41 CET
theonetruebix | June 18, 01:46 CET
I think any kind of activity outside the non-CSTS event would be a bad move. I think if it did attract attention, there's a high chance it would either feed into the overzealous Browncoats stereotype or just attract more viewers to the non-CSTS shows. If money is collected, you're basically making the non-CSTS show more CSTS-like. It would just add to the confusion and make the non-CSTS show seem more legitimate.
CSTS has guests, t-shirts, raffles, costumes, and the best Browncoats on the planet. The San Francisco group even has Sonny Rhodes performing! I think the best solution is to be more awesome, which CSTS already is by far, and make it more apparent which site is official and which are just riding coattails.
A few editorials written to the local paper might help for 2009.
Sunfire | June 18, 01:53 CET
Ivalaine | June 18, 03:19 CET
I mean, seriously.
And Zol.
Picketing so that people do _not_ go see Serenity is certainly not the way to encourage theater managers to participate in the future. And I am especially put off by that suggestion directed towards the Parkway. Especially since the Parkway Theater was fantastic enough to host the Parkway Whedon series (The monthly showing of OMWF and alternating Buffy and Firefly episodes- culminating with a screening of Serenity)until the strike shut it all down.
Instead of protesting, maybe these are theaters that can be approached again for future events, since they "know" that Serenity is a draw.
I am really disappointed in the negative reaction. We want the movie out there right? We want Universal to know we still go see it, right?
my two cents.
mifeng | June 18, 03:31 CET
[ edited by theonetruebix on 2008-06-18 00:37 ]
theonetruebix | June 18, 03:36 CET
All they had to do was work with some Browncoats or Equality Now directly and make some kind of effort to not be completely opportunistic. Laughing as a response to a voiced concern about potential mix-up hardly inspires one to believe that the Clay is being anything but venal. Can't speak about the other theatres without more info, but the Clay pretty much bites it for not dealing.
QuoterGal | June 18, 03:55 CET
doyn | June 18, 03:55 CET
That's a deliberate move to try to cash in on the charity weekend because they experienced a sold-out CSTS audience in 2006. Maybe it isn't "duping", but it's clearly designed to confuse the issue and take advantage of the dates.
[ edited by theonetruebix on 2008-06-18 01:10 ]
theonetruebix | June 18, 04:10 CET
I think what it should boil down to is us getting the word out to Browncoats this time, and if this happens next year, be prepared to stop it. Sunfire, I can't tell by your comment if the editorials are an idea or have already been written. Either way, it's a good first step.
I think that in order to not be scary rabid fan-types, we need to make it a "yay, us" instead of a "boo, them." If we have enough awesomeness on our side, combined with the fact that it's for a good cause, people will go to the CSTS screenings. Then, maybe the other theatres won't make any money, and won't try this again at the same time. I do think that picketing is neither pointy nor fruity. It gives the wrong impression about Browncoats and the BDM.
...Maybe the theatres can do a screening around the time of Joss's half-birthday.
Funny aside: there's actually a guy campaigning for public office in Arizona with the last name of Schmuck. It cracks me up every time I drive past a sign.
Edit: stupid typos.
[ edited by BandofBuggered on 2008-06-18 01:12 ]
BandofBuggered | June 18, 04:11 CET
I see this as just business. They have every right to do this. It would be nice if they were collaborating with Can't Stop the Serenity or Equality Now, but if not, then that's their choice. There's nothing wrong with it. They're showing a movie and hoping that customers will come, just like they do every day. Certainly CSTS shouldn't have a monopoly on Serenity screenings; that wouldn't be fair.
Invisible Green | June 18, 04:13 CET
Shiai | June 18, 05:15 CET
dreamlogic | June 18, 05:18 CET
June 20 & 21 at the Clay: SERENITY
Saturday June 21st is Solstice Lounge night (21+ w/ID) with drinks sure to put down even a Reaver as the Clay celebrates closing night for this season of the Late Night Picture Show.
At first glance, it seems innocent enough. But I looked for a hidden code. Sure enough, after a short while I found this secret message:
ALL YOUR EQUALITY ARE BELONG TO ME
Very disturbing.
Succatash | June 18, 05:20 CET
Legally, they have every right, ethically they are on shaky ground. They chose a night that would get free publicity from a charity cause wthout giving any money to that charity. They are looking to benefit directly from the marketing of and goodwill towards the CSTS screenings to line their own pockets. They aren't just showing a movie and hoping that people will come. They are choosing to show this on a night that they know people will confuse it with a CSTS screening and show up. The distinction between actively trying to dupe people and passively not discouraging them from being duped is what we're left with. I dunno about you, but I hope never to be accused of either.
As for "don't we want Uni to know we are still seeing Serenity in theaters?", I honestly don't even think about it. I don't think that it makes much difference to them whether we do or not. The same theater full of people (more or less) who've seen it seventy times isn't going to make them suddenly jump up and yell "OOH, SEQUEL TIME!!!" and do a sexy dance. It just isn't likely.
zeitgeist | June 18, 05:50 CET
[ edited by dreamlogic on 2008-06-18 03:19 ]
dreamlogic | June 18, 06:19 CET
Business as usual for those local indy theaters? Quite a compliment, actually, that they want a piece of the big Serenity pie. Proves that Serenity Now is a smashing success. Congrats to all those involved, great job.
Succatash | June 18, 06:21 CET
Theatre Owner: "Let's make sure to show Serenity when they are doing those charity screenings, it'll be like free publicity for our showings. We'll do it the same night as the charity ones. Lies of omission are awesome! Also, you know those Star Trek screenings to benefit that Alzheimer's disease research in honor of James Doohan? Lets show Trek movies, but not give any of that money to the charity. Make sure to schedule it the same night, though! If anyone calls to ask whether we are giving any money to the charities just make static noises and hang up or laugh."
There would probably also be twirling of a comical waxed mustache as well. It does say something about the success of the CSTS screenings, though :)
dreamlogic - edited to add (aka themselves) to the post description.
zeitgeist | June 18, 06:37 CET
For Boston we made an arrangement with one of the local area non-profit independent theaters to take a small percentage but in turn they are handling ticket sales (including online sales), print booking and covering all operating expenses. They are making a small profit but, again, it's all good because it's for a cinema looking to survive in a sea of national chains.
In addition they have the one of the biggest seat capacities in the area. We had an better financial offer from another theater in the area but the seating capacity was no where near what we are getting here so the net for EN would not be as good.
I think this is a good way to go to approach a theater you are looking to use. If you offer a theater with a large capacity a percentage it's better than taking 100% minus costs if you use a smaller theater.
just sayin'.....
The Hey | June 18, 06:43 CET
The Hey | June 18, 06:46 CET
dreamlogic | June 18, 07:05 CET
library hooligan | June 18, 07:12 CET
Pointy | June 18, 07:23 CET
dreamlogic | June 18, 07:40 CET
Anonymous1 | June 18, 07:51 CET
Anonymous1 | June 18, 07:53 CET
A beautiful theatre, and part of the reason I love movies so much - a very fitting frame for this movie.
That the Clay and other theatres are legally able to do this marketing piggybacking crap - and, um, not terribly surprisingly, without announcing it on their websites - says nothing about the ethics of the situation.
Businesses are frequently able to get away legally with the greyest of behaviors, and often do (and I don't think anyone here is saying that they should somehow be legally prevented from doing so.) It is possible to run an ethical business - we like to think ours is - but the profits aren't as high, and the temptation to be a little slippy-slidey is ever-present for a lot of companies.
The laughing from the Clay manager is such a nice touch, though. Assaholic business folks aren't usually so agreeable as to provide one with the trappings of melodrama.
QuoterGal | June 18, 07:55 CET
Anonymous1 | June 18, 07:56 CET
Rather than asking the Clay to give its ticket sales to Equality Now, perhaps the better approach would ask to be able to solicit donations at its screenings in addition to their ticket sales, whether that be in person, or an annoucement, or a pickle bucket at the theatre. Turn a negative into a small positive if at all possible.
By the by, please do not take this as I agree with the situation. It is not something I would have done if I owned the Clay. And if I did do it, it would have some kind of give back with it. But practically, is the dandered ruffled when it doesn't need to be and instead we should just focus on a great CStS event?
doyn | June 18, 08:32 CET
dreamlogic | June 18, 09:00 CET
Mirage | June 18, 09:24 CET
Definitely shady dealings going on. I think what bugs me the most is not only are they riding on the coattails of the publicity from CSTS and drawing people who think they are going to an official event, but the people who go to those showings could have gone to the official CSTS showings for about the same price and had the money go to Equality Now.
As others have said before, it's shiny that theaters are showing the BDM, but it should definitely be on a different night (not only to let CSTS have their chance to earn as much as they can for charity, but they'd be more likely to get a larger audience on a night when several other theaters in the area aren't also playing it for a smallish, albeit rabid, fanbase.) Preferably a different month even.
timeerkat | June 18, 09:30 CET
QuoterGal: Thanks for the nice words about the Coolidge. That was the theatre I programmed from 2000-2006. I actually left the month before the first CStS show, but did arrange to make it happen. We also started the sing along there!
Buffy SingALong | June 18, 09:48 CET
I know, it's not SF, but at least (And I say this as a Californian at heart) there's hope for California yet.
zeitgeist, what would Universal's sexy dance look like? 'Cause I've gotta admit, I'm getting bad mental images! Unless, you know, they hired attractive actors to do it for them.
BandofBuggered | June 18, 10:50 CET
toast | June 18, 10:52 CET
It's shortsighted for them to do something that will alienate part of their customer base. Perhaps any letters to the management should take that approach.
janef | June 18, 11:25 CET
OzLady | June 18, 12:34 CET
danregal | June 18, 14:03 CET
Also just business.
Hey, everyone leave business alone, it's just being business.
As excuses go, that's right up there with "Just following orders" as far as i'm concerned.
That said, though it's pretty cynical and clearly opportunistic it's not actually wrong (in the legal sense). Best bet is just to spread the word and not go. And if you feel strongly enough and are sure there's "malice aforethought" (a laugh can mean many things, especially over the phone) then don't ever go back to that cinema and urge others not to either.
Saje | June 18, 14:14 CET
I was imagining him wearing a bowler and tie myself. But the mustache twirling is a nice touch.
ETA: No BandofBuggered, no editorials that I am aware of. Just an idea I was throwing out there.
[ edited by Sunfire on 2008-06-18 14:28 ]
Sunfire | June 18, 17:26 CET
And I agree that protests of any kind would be a bad idea, although I understand completely the impulse. I especially feel bad for any of the screenings that are taking place in the area. I'd love to write a letter to that theater, but really, would a letter from someone on the other side of the country really help? I don't think so. I think they'd chalk it up to "rabid fandom" and ignore it. Sometimes being a member of a supposedly rabid fandom sucks when there are times it would come in handy, but you can't use it. It's like being Superman but not being able to fly because it'll do more harm than good.
IMO, this year is pretty important. The first year was to see if it could be pulled off. (Resounding Yes.) The second was a chance to do the screenings after having learned how to do them. This year I figure is a test for sustainability. To see if the sreenings are something that can be done for (maybe/hopefully) years to come. So if they can survive a shortage of prints and an unscrupulous theater or two, I'd say they are still in very good shape. This year might have fewer cities, but more guests are agreeing to appear at screenings and it's beginning to feel more like an institution than an event. (If that makes any sense.) I just think it's important that everyone keeps things focused on Equality Now and has fun, and it'll all work out in the end.
But if anyone in the area of that theater wants to send a piece of their mind, I say go for it.
And asking a local journalist to look into it wasn't a bad idea either.
[ edited by NYPinTA on 2008-06-18 18:39 ]
NYPinTA | June 18, 18:50 CET
htom | June 18, 20:58 CET
janef | June 18, 22:48 CET
cabri | June 19, 02:34 CET
thatweirdgirl | June 19, 03:15 CET
I'm not sure that the bay area screening has sold out... otherwise there'd be less of an issue
Ivalaine | June 19, 04:08 CET
OzLady | June 19, 04:37 CET
I would try to help organize such a thing, but my ambitions are often thwarted by real life. I've been either sick or injured for the past 5 years, which doesn't lend itself to being helpful at putting together something like this. And I'd put up my own money if I had any.
But I'm with you, OzLady, that there are so many good fans everywhere that somebody would be able to put it together. I think that the limitations are other things, such as the availability of prints or lack of cooperation from theaters. Such as these schmucks. So the other showing isn't really good from our perspective; it oculd actually be harmful if CSTS doesn't sell out and people go to the Clay instead.
BandofBuggered | June 19, 05:12 CET
is divisive and a little ridiculous. It may be a radical concept, but folks have the right to hold different opinions here without being called out as blood-thirsty mercenaries and stealers of mothers' milk.
SoddingNancyTribe | June 19, 07:48 CET
cabri | June 19, 09:16 CET
SoddingNancyTribe | June 19, 09:43 CET
I understand the controversy here about the theatre and am miffed, but what Nestle did was pure evil. People died.
MysticSlug | June 19, 12:10 CET
Hey, i'm sitting right here !
;-)
Saje | June 19, 12:53 CET
OzLady | June 19, 13:34 CET
The Slippery Slope is a fallacy.
Succatash | June 19, 18:30 CET
OzLady | June 19, 20:40 CET
Simon | June 19, 20:47 CET
[ edited by OzLady on 2008-06-19 19:02 ]
OzLady | June 19, 21:49 CET