I love this article's use of "crazy random happenstance"

Vespa | July 29, 02:36 CET

This seems to be part of the post-success, secondary coverage, trying to figure out how to replicate Dr. Horrible from a marketing perspective.

Like today's AdAge article, which calls it "Joss Whedon's Internet TV Slayer-- this article throws out numbers for effect without doing some basic math. It recounts the reported claim from USA Today, that the site had been getting 1000 hits a second -- an impossibly unsustainable number. While it's entirely possible that a momentary peak of that kind of traffic may have been responsible for taking the site down, it couldn't have lasted: 1000 hits per second = 3.6 million hits in an hour. The AdAge article erroneously claims "200,000 hits an hour since July 15" (taken from another source)-- which is likewise an unlikely 4.8 million in one day.

The most accurate numbers seem to be those reported in The LA Times blog: 2.2 million streams for all three episodes, over the time it was available for free on Hulu.com.

Whedonage | July 29, 03:00 CET

It was indeed an excellent plan, but there aren't all that many people who could pull it off. First you need a name like Joss Whedon that will make people want to spread the advance word. Then you need a really awesome product that will make people want to watch it again and again and to email their friends saying "Remember that show I told you about. Watch it NOW!"
It's a fairly tall order.

jcs | July 29, 03:18 CET

I hope it works out. I want to know that it works out. I want a sequel.

korkster | July 29, 17:13 CET