It's a commendable project but I do query the following:
To give you an idea of why we think this is completely viable, in September '07 release weekend sales figures for the Serenity Collector's Edition DVD sold an estimated 32,396 copies. Now that's just the Serenity Collector's Edition. If we could accomplish that number in our total donations for the DVD we could raise $485,940.
I think it would over optimistic to expect to raise that amount of money. And Universal or 20th Century Fox may take issue with fans selling DVDs based on their product (for want of a better word). But good luck to them anyone, it's nice to see fans go the extra mile.