Press Kits Unwrapped: Dollhouse.
TV Squad gives us an inside look at Fox's press kit for Dollhouse.
Brad from TV Squad didn't seem too impressed by the kit, but does say that Dollhouse is a "jewel of a show".
January 26 2009
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two_guns | January 26, 20:58 CET
Stargyn | January 26, 21:05 CET
Hey Stargyn can I come over? Heh heh heh.
BlindHawkeyes | January 26, 21:06 CET
Stargyn | January 26, 21:17 CET
lol. But then I'm not a 24 fan, at all and the stuff from that one doesn't interest me one bit. But the boxed featureless doll thingy is pretty damn cool if ya think bout it. Plus, the pretty box. lol.
And obviously the DVD. And the paper/cardbordy thing to me looks like it's got more style thn just your average run of the mill plastic holder stuff.
(yes, yes. My English is not the best right now. I blame the Icelandic in the background)
[ edited by druzilla on 2009-01-26 21:23 ]
druzilla | January 26, 21:21 CET
snot monster from outer space | January 26, 21:27 CET
On the other hand, I hope I can find another Dollhouse doll at WonderCon next month.
impalergeneral | January 26, 21:58 CET
A Jack Bauer action figure! This press-kit is officially not filled with junk. Not just any action figure, though, but one of those crazy expensive McFarlane Toys action figures. The ones that are so super-detailed right down to the fingernails and hairs that they're more "collectible" than "toy." ...
After I opened the box, I actually did feel a brief tinge of guilt - not because I didn't want to play with it, but because I realized that it might actually be worth more than I thought when a coupon for the 24 Season 5 DVD set tumbled out.
Pay for play, anyone?
BrewBunny | January 26, 22:19 CET
druzilla | January 26, 22:34 CET
I keep meaning to make Eliza dolls as invitations to my premier party. Should probably get on that, huh? 17 days?
deadbessie | January 26, 22:45 CET
ETA that math is hard. 26 minus 12 is 14, not "less than 7".
[ edited by The One True b!X on 2009-01-26 23:56 ]
The One True b!X | January 26, 23:52 CET
There are some ethical considerations about swag, but I tend to think that if my opinion on a movie can be swayed by a t-shirt I'm a shitty critic in the first place. Now, my opinion on a movie may be swayed by a very good food spread...
I work in the corporate world and have been expected to decline offers from vendors for things like iPod nanos in order to avoid the question of whether or not that little gift impacted my decision of whether to sign a supply contract. In the case of film and television production, it strikes me as a little unseemly for a company seeking positive reviews and promotion of their entertainment product to also send critics the sort of fan collectibles that can later easily be sold on eBay.
Not saying that there is some kind of major ethical scandal at play here; just that going by the smell test, these kind of promotional items are a little "off" to me. And in this case, this particular writer devoting a column to the ways in which the Dollhouse swag fell short compared to the 24 swag only highlighted that "off" smell to me. After all, if such little trinkets don't impact a critic's views of the underlying subject matter at all, why even bother to comment on them?
[ edited by BrewBunny on 2009-01-27 00:52 ]
BrewBunny | January 27, 00:40 CET
Emmie | January 27, 03:08 CET
@BrewBunny, personally I'm much more disturbed by the long-running and ubiquitous gift-giving by pharmaceutical companies to doctors... I ~really~ don't want a doc (even subliminally) writing my prescriptions based on warm fuzzies generated by schwag.
crystalsinger | January 27, 03:13 CET
BrewBunny | January 27, 03:22 CET
Yeah, that must be quite frightening to Americans. Not so bad here in Australia
But BrewBunny's point is a good one. I think networks giving gifts to reviewers is much the same as pharmaceutical companies giving gifts to doctors except that the consequences aren't nearly so bad(ie. just some overly positive reviews rather than, you know, people dying)
Let Down | January 27, 03:28 CET
EmmBee | January 27, 04:24 CET
Now I wannnt. And you haven't even answered yet.
Jobo | January 27, 04:27 CET
dreamlogic | January 27, 04:28 CET
I like the way ya think. :D On ya know the whole maybe they don't need to cram the press kit with junk. lol. :)
That's kinda what I said to a friend earlier. Heh.
And yeah, the drug company gifts to Doctors thing sounds scary. Not sure that happens here. Hmm.
druzilla | January 27, 04:42 CET
cabri | January 27, 08:03 CET
It looked like an army/utility box, labelled with versey style logos. Inside was a leather folder which held a 'Serenity' boarding pass, Mal's badge, a letter from Mal, Serenity blueprints, a flask, a gold chocolate bar, a VHS copy of the pilot episode and a few blurbs about the show.
The last time I saw one on ebay (which was maybe 4 years ago, but then I don't check often) it went for over $700!
missb | January 27, 11:02 CET
cabri | January 27, 08:03 CET
True.
druzilla | January 27, 16:01 CET
gingyfromshrek | January 27, 16:59 CET
Here's an idea. Instead of having drug company salespeople determine which meds poor people are allowed to have, how 'bout we get universal healthcare coverage in the USA like they do in other civilized countries?
BrewBunny | January 27, 17:33 CET
SteppeMerc | January 28, 00:50 CET
As for the doll, we have to consider the fact that 24 is an established and very successful show, in terms of popularity and money-generation. Time and cash have given the marketing people for 24 the ability to create detailed and, undoubtedly, expensive action figures. That action figure could possibly have already been in production for the purpose of sale, and a large number may have been set aside as give-aways for press-kits. For a new show like Dollhouse, I just can't see the amount of time, money and creativity which is involved in creating an action figure, being devoted. The artist's doll is a clever idea, even if it suffers in comparison 24's action figure.
Perhaps, instead of using the box to market Dollhouse, the show, they could have used it more suggestively, to create the packaging for the doll as though the doll were being used to market the service the Dollhouse (the company) provides. The same artist's doll inside, but the outside of the package displays pictures of the "dolls", with some kind of description (now sure how one would "market" a blank-slate-person), with a creepy kind of implication that more dolls were coming to choose from. Or just a write-up of some kind, "Imagine you could have someone step into your life to fulfill a need...", with indications that customers can come in and select the doll whom, er, which (what do you say when you're marketing a person as a product?), they find most appealing for their needs.
Edited 'cause, even though I know it's a good idea to preview again after making changes in the preview, I didn't. sigh
[ edited by Judy on 2009-01-28 02:20 ]
Judy | January 28, 02:09 CET
Oh well, we'll see.
IceHunter | January 28, 03:09 CET