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Whedonesque - a community weblog about Joss Whedon
"Badass Depowered Cyclops."
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February 04 2009

ThinkGeek.com has new "Buffy" shirt. For those of you who really "heart" Buffy.

I always enjoy their product description.
It seems absurd given my current state of poverty, but I want one, I do.
Excellent description. I even love the quote they use from BtVS to sell it. :)

The I <3 Buffy is a little too big for me to wear to work, but I also like the "wear loud and proud" idea behind it. I'm going to sit on the fence on this one.
the t-shirt is cool but the item description is better!

[nitpicker mode]but the Scooby Gang didn't evacuate anybody, people left on their own. Well, except for that guy Buffy kicked out of his house after she was kicked out of hers by the Scoobies[/nitpicker mode]
Want, need, have, but I don't have a CC *sniffels* and PayPal, well, just say, I never got it to work *cries*
This has bugged me for a while and I’ve been waiting for a related thread to voice my opinion. I think the merchandising people out there just don't understand Verse fans. Ask any Buffy fan why BtVS wasn't a mainstream hit and you are bound to hear about the genre being a niche market that doesn't appeal to everyone and more so, the title doesn't sound inviting to a huge segment of the tv watching population. I could safely go so far as to say the title is an eye-roll inducing turn-off to many. (Clearly I'm a HUGE fan of the show so please don't count me in that group)

So how do you sell t-shirts or hats or whatever to fans of a show like Buffy? I don't have all the answers but I'm certain the male demographic will be less likely to wear that shirt with a big heart on it, proclaiming love for Buffy. So what can a semi-self-conscious male fan of BtVS wear that still shows his true colors? Well I think my Mutant Enemy shirt is a good example. (I’m sure you’ve seen the Grrr Arrrg t-shirts on ebay and elsewhere) It's Buffy/Angel/Firefly through and through but it doesn't say Buffy, Angel or Firefly. If you're a fan of The Verse, you'll get it. If not, it wont register on the civilian geek-o-meter and people wouldn’t give it a second thought. It's the same idea as the Blue Sun t-shirts versus a "Firefly" shirt. On the other end of the subtlety spectrum is this new BtVS shirt. For me it ranks right up there with the ever passionate, "Joss Whedon is my master now” shirt.

So what do I want? What would make me happy? I’d like a plain black shirt that has a picture of Rupert Giles and underneath it says, “Ripper” or “Rupert Giles.” I would own the whole set if they made them for Clem, Maggie Walsh, Willow, Xander, etc. Pretty much everyone but Angel, Spike and Buffy. How about a double meat palace shirt? Or even a picture of a big candle and below it the phrase, “You like slug? Go with slug, she's not going to sleep with you anyway.”

The idea is, be a bit more subtle and I think many more will sell. (IMO, much better than those over dramatic shirts with Angel and Buffy in a loving embrace)
alexreager pointed out:


I don't have all the answers but I'm certain the male demographic will be less likely to wear that shirt with a big heart on it, proclaiming love for Buffy. So what can a semi-self-conscious male fan of BtVS wear that still shows his true colors?


I'll wear that shirt with pride. I really do not care what other people think what I wear, I happen to like that shirt. It has two meanings, you love or hate Buffy, and that's exactly how I feel.
I have other shirts raising questions (one with a pentagram up front beeing the most questionable among the public) but hey, I wear a leather trenchcoat as well. *shrugs*
I prefer subtler shirts too. I always liked Glarkware shirts, because they're clever and you can show your fan-ness without being obvious about it. Which I know defeats the purpose of licensed merchandise. How can you promote a brand if people don't know what it is unless they're already fans? But I'm just not a fan of wearing faces or obvious logos. The Hammer logo shirt was the only Dr. Horrible one I liked. Most of the Browncoat ones at Comic-Con were cool too. I just prefer them to be more inside joke-y, I guess.
hacksaway told us:

How can you promote a brand if people don't know what it is unless they're already fans? But I'm just not a fan of wearing faces or obvious logos.


It's about raising questions in the end, To get people interested.
I know I got a few people hooked on Buffy 'cause I wore another Buffy shirt, and I got others to listen to music from Within Temptation and Nightwish. Also got to explain the difference between various pentagrams. It's not a bad thing, you know.

[ edited by Krusher on 2009-02-04 21:42 ]

[ edited by Krusher on 2009-02-04 21:43 ]
I'd have no problem wearing the t-shirt, infact I'm thinking to get one, and I used to be in eye-rolling camp (so maybe now I'm compensating, it's possible). But a double-meat palace t-shirt sounds great! I'd get that in instant. Also, a poster of the Magic Shop ad. And obviously anything connected to Sunnydale High. Various election campaign paraphernalia for Mayor Wilkins. The possibilities are endless to go the "subtle" way, for sure.
What the hey is a 'golf clap'?
Sorry, I like my pockets too much.
I believe the golf clap refers to the gentlemen.
Alexreagar, I've gotten a lot out of the "Joss Whedon is my Master Now" t-shirt. I bought them for a couple of friends and I to wear at Serenity opening night, but that's been far from the last time I wore mine.

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