Chuck stars Zachary Levi and Adam Baldwin Lead 400 Fans to Subway to Save Show.
The Finale and Footlong campaign asks fans to BUY A $5 FOOTLONG from Subway on April 27th, the season finale of Chuck.
TIME's Poniewozik agrees "throwing money" "is a far more effective way to argue for a show."
April 26 2009
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Teacherdarling | April 26, 23:02 CET
wilder | April 26, 23:04 CET
/This is not a suggestion to blow something up. Neither zz9 or Whedonesque condone any action involving explosives. Any resemblance to real persons, living or dead is purely coincidental. This is not legal advice. Contents may settle in transit. Slippery when wet. Void where prohibited. Some assembly required. no purchase necessary. If skin rash or irritation develops, discontinue use and consult a physician immediately.
zz9 | April 26, 23:12 CET
Little Green Kid | April 26, 23:21 CET
If only Dollhouse had something that figured as prominently (theyr'e Big Mike's favorite!), but what are we going to for Dollhouse? I don't think we can all buy Dell computers or Dodge SUVs...
(SIDENOTE: for a show that gets a lot DVR viewership, Dollhouse needs more/better product placement.)
Septimus | April 26, 23:21 CET
The problem TSCC had was you had to buy a Dodge Ram Truck. Don't want a truck. And my current Chevy car has only 135,000 on it...so I'm not in the market right now.
I will be stopping on the way home from work and getting Subway $5 footlongs for dinner. Guess I could get one for lunch too and eat the remaining half the next day. Sounds like a plan!
Wish Castle and Dollhouse had a sponsor that I wanted and could purchase.
Anonymous1 | April 26, 23:22 CET
NYPinTA | April 26, 23:25 CET
Anonymous1 | April 26, 23:25 CET
But every time I visit the US I hire a Jeep Grand Cherokee, that's the same company, right?
zz9 | April 26, 23:28 CET
Speaking as someone who doesn't even watch Chuck, I would have to say that it comes across as the Joss-related, on-
the-bubble show most worthy of renewal (this coming from a hardcore T:SCC and DH fan).
* I don't consider Castle on-the-bubble. It's too good.
brinderwalt | April 26, 23:31 CET
filmtx | April 26, 23:45 CET
embers | April 26, 23:54 CET
Ivalaine | April 26, 23:55 CET
Septimus | April 26, 23:56 CET
Anyway, yay for Chuck (and Yvonne Strahovski, Joss you need to cast her in something (where she doesn't get killed right away ;) )
As for Castle, I'm hoping Morena Baccarin shows up as a Cat burglar who is a little bit too interested in Castle ;-)
Hunted | April 26, 23:58 CET
Jayme | April 27, 00:06 CET
Keep_flyin | April 27, 00:16 CET
When I got Subway sandwitches on Friday, I asked if they had a comment card that I could fill out and I was going to write on it Thanks for sponsoring Chuck...but they didn't have any comment cards.
Doesn't mean other Subways don't have comment cards to fill out. You've got to ask or look around really carefully.
Hunted,
Oh, I like the Cat burglar idea.
Anonymous1 | April 27, 00:19 CET
KingofCretins | April 27, 00:22 CET
Septimus | April 27, 00:22 CET
Chrisham2 | April 27, 00:24 CET
brinderwalt | April 27, 00:24 CET
madmolly | April 27, 00:28 CET
I will be at Subway ordering footlongs for dinner for tomorrow.
Adam & Zachary are awesome!
Spacegirl3200 | April 27, 00:29 CET
Drop a note in the comment box at the franchise letting them know you’re participating in the ChuckTV.net campaign to save NBC’s Chuck, of which Subway is a product placement sponsor.
*ignores the leftovers and makes plans for a Subway trip tomorrow at lunch!
ctofine | April 27, 00:39 CET
Ok that's my 2 cents time to go buy a Subway sandwich.
[ edited by RavenU on 2009-04-27 00:41 ]
RavenU | April 27, 00:40 CET
Cider | April 27, 00:42 CET
The One True b!X | April 27, 00:42 CET
The One True b!X | April 27, 00:43 CET
SoddingNancyTribe | April 27, 00:45 CET
Keep_flyin | April 27, 01:21 CET
I know for sure that someone out there wanted pix of people at subway twittered to them, but i can't remember at all who it was.
I will admit to being behind on Dollhouse - I got to 7 and realized I was going to have to rewatch 6.
I love Castle - and I've also only seen *3* eps of that. Is it endangered? I know I didn't see it on the early pickup list, but ABC has more timeslots than NBC because the of 10 o'clock Leno (silly idea) so hopefully we will all get lucky.
I spent 2 years in Enterprise Project* so brainstorming r us, doesn't make me an expert, but they kept telling me sponsors love eyeballs - can you Hulu a lot of Dollhouse and Castle? (hey, at least I like Dollhouse better than Firefly - my brain is just tired this time of year)
*and that was really hard: I didn't like Enterprise all that much. It's just that Scott was on it. Chuck, I actually love - when Scott shows up, it's like - oh right! Scott!
Are the people at Fox who killed Firefly gone? Maybe you have more favor now?
When are the ABC and Fox upfronts?
And technically, while Subway is a sponsor, it's a product-placement, hard-to-zap-thru, sponsor. I'd take a wild stab and say DH doesn't have one (it's sort of a different universe than our own) but maybe Castle does Product Placement? I didn't notice in the first three eps. I'm behind on a lot of shows. And everything is in the same darn time slot on Monday.
Meanwhile NBC is using breaks in Chuck to promote streaming of Quantum Leap.
Anyway, the only thing I've thought of is "get on air media coverage." And so far, Chuck fans haven't managed that. Maybe you all can? As of a couple of weeks ago, I was still getting "Chuck's in trouble?"
We just have to find something different than sending stuff to the networks, cause I think they're onto us. :-(
At the very least - a sub is fairly painless and doesn't require I write a sonnet to the show, which, though I love it, I couldn't really accomplish. I can definitely eat, however.
[ edited by Pamelajaye on 2009-04-27 01:38 ]
Pamelajaye | April 27, 01:36 CET
Castle bought Beckett a can of soda because he broke a jinx thingee. The name wasn't on the can just a circle green and yellow. I noticed the logo at the store...it is Sprite soda. They didn't even show the vending machine front. Does that count as product placement?
Anonymous1 | April 27, 01:51 CET
In regards to Chuck, I'm a few episodes behind but realizing how much I'd miss it if it went with each episode that passes. The show has gone from good to great to amazing and I hate the thought of this being the end.
ChromeShark | April 27, 01:51 CET
BrewBunny | April 27, 01:54 CET
The article says this was based on a fan's suggestion to Chuck and Adam about Subway. Could have been an ABC employee I guess.
I think Chuck and Adam did this on their own.
Anonymous1 | April 27, 02:33 CET
Normally I'd agree with you but it's different in the case of Chuck since it is a bubble show. If it offers any sort of promotion/support that may help renew the show, then I'm all for it. Buying a $5 Subway sandwich is probably the easiest and most direct way a fan can really participate in the Renew Chuck campaign (much easier and more realistic than finding a Neilsen viewer and make them watch the show). Also, I think this type of campaign is also better than mass-sending the network a bunch of unwanted junk plus the money isn't wasted since you can eat what you spent your money on.
spiralout9 | April 27, 02:42 CET
Needless to say, almost 600 people arriving to a Subway (we all got served, most by Zach, who jumped over the counter to help) was the coolest experience ever. It was literally 600 people follow him along the street. Video to come.
[ edited by gossi on 2009-04-27 03:04 ]
gossi | April 27, 03:02 CET
Anonymous1 | April 27, 03:14 CET
Anonymous1 | April 27, 03:15 CET
Sleep time now.
RachVG | April 27, 03:18 CET
At first, the other Save Chuck folks thought it would be a distraction from the other activities, but they changed their minds (you can see that in the comments. I didn't read all of them)
and yes, product placement and streaming video are *both* things I'm encouraging at the moment which would really annoy my friends who are fighting for a new SAG contract. But, one battle at a time. Get the show picked up, and we can all go back to watching Live or at least on DVR, where we may or may not be counted. I'm truly tired of ratings being determined by secret Nielsen families, and not being able to have any say in what I am able to watch.
I'm guessing a lot of people have privacy issues with being counted, cookied, whatever, too - but I'm just tired of not being counted. Redundant but true.
Plus, I get to eat the sandwich. :-)
(and no, I'm not an actor. I'm just still hanging with the people I hung with during the writers' strike, and I can sing the song New Media, but not without peeking at the lyrics)
Pamelajaye | April 27, 03:47 CET
tinktanker | April 27, 04:06 CET
Pssst, are they watching Castle? And Dollhouse?
Anonymous1 | April 27, 04:14 CET
Harmalicious | April 27, 04:39 CET
Drop a note in the comment box at the franchise letting them know you’re participating in the ChuckTV.net campaign to save NBC’s Chuck, of which Subway is a product placement sponsor.
That's where I think the plan really falls down. You're relying on someone actually processing them and in good time as well. I'd sent the receipt to the Subway headquarters with a note and copied to NBC as well. More likely to get noticed.
Simon | April 27, 07:28 CET
I think the "Criminal Minds" writers were right about you!
Pliny | April 27, 07:32 CET
Where is the best place to post pics? I hope I've got some.
Keep_flyin | April 27, 08:14 CET
And the blatant product placement on Chuck, the way he was holding the Sub to show off its logo, could be justified by the fact that he was trying to entice the boss to want it. It could be consistent with the character to think "I'll make sure the boss can see the logo"...
zz9 | April 27, 12:19 CET
emz_M | April 27, 14:28 CET
It was so much fun to walk en masse through a rather empty NEC to Subway with hundreds of people. Zach was awesome for getting behind the counter and 'helping' the sandwich artists. I'll be my putting photos on line later (once I recover from post-con fatigue).
The Do That Girl | April 27, 15:07 CET
Shanice, you rock!
madmolly | April 27, 20:08 CET
AdAge confirms that Wendy Farrington works for someone other than Subway in this article which I have not yet finished reading (like this thread. but it's next on my list)
Pamelajaye | April 28, 19:29 CET
saying "Castle" suddenly makes me giggle as that's what they call the underground HQ on Chuck - also, late one Monday night, I had to choose whether to watch House or Castle.
Pamelajaye | April 28, 22:33 CET
gossi | April 28, 23:05 CET
Pamelajaye | April 29, 02:21 CET
It was awesome being part of something to help save a show.
I just hope Chuck is renewed
Imogen | May 04, 15:04 CET