He provides some background information for his readers - who might not all be up to date with the show's history - and writes:
"Pete 1.0 was fired and replaced by Pete 2.0. Pete 2.0 liked what he saw in DOLLHOUSE but didnít like what he saw in the C3 ratings. Whedon had provided much better product, but the ratings were horrible. The DOLLHOUSE brand was tarnished. Pete 2.0 wanted to keep working with Whedon. So they invited him to pitch season 2. They loved the pitch. So the problem arose. How can they justify renewing a show nobody was watching and the media had labeled a failure?"
He adds Fox should keep their fingers out of the pie and that it's now up to them "to polish the Brand."