He provides some background information for his readers - who might not all be up to date with the show's history - and writes:
"Pete 1.0 was fired and replaced by Pete 2.0. Pete 2.0 liked what he saw in DOLLHOUSE but didn’t like what he saw in the C3 ratings. Whedon had provided much better product, but the ratings were horrible. The DOLLHOUSE brand was tarnished. Pete 2.0 wanted to keep working with Whedon. So they invited him to pitch season 2. They loved the pitch. So the problem arose. How can they justify renewing a show nobody was watching and the media had labeled a failure?"
He adds Fox should keep their fingers out of the pie and that it's now up to them "to polish the Brand."


Anyway, why not praise us? Dollhouse is the least-watched scripted drama to get renewed in 20 years. YAY US, I say.
Donnie | May 23, 20:43 CET
ETA that of course "remember" presumes you saw that in the first place, which is a silly presumption.
[ edited by The One True b!X on 2009-05-23 20:52 ]
The One True b!X | May 23, 20:48 CET
Jobo | May 23, 20:53 CET
LiLi | May 23, 20:58 CET
The One True b!X | May 23, 21:00 CET
[ edited by ShanshuBugaboo on 2009-05-23 21:01 ]
ShanshuBugaboo | May 23, 21:00 CET
Invisible Green | May 23, 21:05 CET
[ edited by The One True b!X on 2009-05-23 21:08 ]
The One True b!X | May 23, 21:08 CET
The One True b!X | May 23, 21:13 CET
TamaraC | May 23, 21:15 CET
The One True b!X | May 23, 21:21 CET
Septimus | May 23, 21:22 CET
--a spare pass key lying around from your old job at the NSA so Joss and co can sneak in and film on the weekend.
--your attic outfitted as a high tech dungeon, sorta gitmo-meets-yoga-studio vibe. Bonus points if it's already filled with, um, "extras."
--a secret private island, complete with helipad, shark tank, and pristine beaches...I'm sure Joss can come up with a use for it for a season two big bad. (And if you need anyone to help monitor the sun-to-shade ratio on that beach in the meantime, I'm sure I can open up my schedule for the right price).
doubtful guest | May 23, 22:22 CET
tinktanker | May 23, 22:24 CET
spiralout9 | May 23, 22:25 CET
It was noticeable on a couple of occasions. First when Gunn said in 'Destiny' the White Room was gone and that there was a howling abyss. In previous seasons, this would have been shown. The second was in THIQ where the Italian Wolfram and Hart office was exactly the same as the LA branch. A telling joke by Joss and co.
Also every single episode did seem to be set in the Wolfram and Hart office.
Simon | May 23, 22:35 CET
I like NickC! His posts about Dollhouse ep 13 airing in the summer (wrong), being presented at the upfronts (wrong), saying Reilly should be sacked if Dollhouse was renewed (wrong) are all highly entertaining.
Plus Nick isn't his name.
[ edited by gossi on 2009-05-23 22:48 ]
gossi | May 23, 22:48 CET
dreamlogic | May 23, 22:53 CET
Dana5140 | May 23, 23:12 CET
nickc | May 23, 23:24 CET
No you're wrong in implying Peter Ligouri was fired because they renewed Dollhouse. I have no problem with the general firing statement though I do think it's a little odd that you say this but at the same time applaud Dollhouse's renewal.
spiralout9 | May 23, 23:35 CET
He didn't imply that.
The One True b!X | May 23, 23:35 CET
zeitgeist | May 24, 00:22 CET
nickc | May 24, 00:35 CET
doubleshiny | May 24, 00:58 CET
zeitgeist | May 24, 01:08 CET
Let Down | May 24, 01:11 CET
That's not me having a go at NickC, by the way. Really can't say if the guy is right or wrong or who might truly be the injured party in all this, although I suspect it's not going to be FOX. All I really know is that a few days back everyone was in a happy place with Dollhouse being renewed and somehow as a result of a poorly timed and badly worded e-mail to a fansite the happy seems to have left the room. Pity.
Darkest Soul | May 24, 01:13 CET
WheelsOfJoy | May 24, 01:13 CET
gossi | May 24, 01:14 CET
Teacherdarling | May 24, 01:18 CET
Glad to hear that, gossi. Really do hope that all this nonsense doesn't get in the way of you enjoying what you do. That really would be a pity.
Darkest Soul | May 24, 01:19 CET
nickc | May 24, 01:27 CET
The One True b!X | May 24, 01:30 CET
zeitgeist | May 24, 01:32 CET
Darkest Soul | May 24, 02:02 CET
Darkest Soul | May 24, 02:07 CET
doubtful guest | May 24, 02:11 CET
WheelsOfJoy | May 24, 02:14 CET
What day it's on has nothing to do with whether or not the show will be better promoted. To speculate: While the season two ratings need to be better than the season one ratings, it's still the case that Friday night ratings expectations are different. Read: Lower. Perhaps they're simply thinking, "Let's do this again, but do it right this time."
The One True b!X | May 24, 02:19 CET
zeitgeist: "All taken care of, dreamlogic."
... but can you wipe away a soul?
QuoterGal | May 24, 02:22 CET
Other than that: this article gave me new insight. I had never actually realised that the decission to fire Peter 1.0 had an impact on Dollhouse's renewal and that Peter 2.0 works better with artists like Joss and the other showrunners on FOX. I quite like these little peeks in what make networks tick. Anyway: between Peter 2.0 and Reilly, it seems like FOX is starting to become a much better environment for good television. Which is something we can only be happy about in this fandom.
As for the lessons in how not to PR a show: it continues untill today. I'm still happy about renewal, but the atmosphere on the black has certainly been fun-er than it is right now, which seems all kinds of wrong. But then again, that'll most assuredly pass. Hopefully when people get back from an energized, happy Comic Con and get their first issues of the S1 DVDs. I'm just sorry to see all this happening so close to one of the best days in recent Whedon fandom (i.e.: miraculous renewal). Then again: there's really never a dull moment, here. Which is also somewhat fun ;)
GVH | May 24, 02:24 CET
WheelsOfJoy | May 24, 03:05 CET
embers | May 24, 03:20 CET
Yes, you can color me a bit surprised when FOX renewed "Dollhouse". Hey, maybe a leopard can change its spots. Here's hoping so!
...but can you wipe away a soul?
Oh, QuoterGal, I think that's the question :)
Madhatter | May 24, 03:35 CET
bonzob | May 24, 04:49 CET
Fans should be hopeful and do their part in broadening the viewerbase. Get friends DVDs, etc.
nickc | May 24, 04:57 CET
wonderflonium | May 24, 05:36 CET
Let Down | May 24, 05:55 CET
Joss, you and your storytelling!
Madhatter | May 24, 06:09 CET
Network logic would probably say "If cutting the budget results in higher ratings then lets cut the budget some more!"
zz9 | May 24, 06:30 CET
azzers | May 24, 07:18 CET
nickc | May 24, 07:51 CET
Although I am wondering, with talk about how Fox is being more friendly now to quality shows and creators - why the decision to drop Virtuality, without even giving it a trial run to see the ratings? (Dumping the pilot on July 4 instead).
AnotherFireflyfan | May 25, 11:57 CET
dzr | May 25, 12:23 CET
I obviously don't have a Nielsen box in my house, but you all still want eyeballs on the show, and (even though you have already been picked up) I do want to help.
But I'm stuck
I watched ep 6 months ago.
Then I watched ep 7 and realized I was going to have to watch ep 6 again.
Now, howevermany months later, I'm trying - but I'm a little lost. I'm not stupid. Just a little lost.
Remember when MarsInvestigations.Net was created to let potential fans know what they should know by a certain time in the series (they had a cool feature that hid things you shouldn't know yet based on which episode you watched last)
I found it, thankfully - cause after 6 months, the Previouslies made my head spin, and a simple ep recap was no help whatsoever.
What I really needed was a Things We Learn In this Episode. And that's what that site had.
Does Dollhouse have anything similar? (Sepinwall keeps referring to the characters by the actors' names and I have to stop and look them up - I can barely keep track of the *characters* names)
If not a website, I could, at least, use a tutor.
I have a feeling that even ep 6 isn't far enough back to go, to try watching again...
Pamelajaye | May 25, 22:51 CET
Pamelajaye | May 26, 05:52 CET
Shey | May 26, 05:56 CET