June 19 2009
Dollhouse's seasonal DVR ratings.
TV by the Numbers takes a final look at the DVR ratings for the past season. Dollhouse has the largest 18-49 demo increase and the greatest percentage of DVR viewing for broadcast TV.
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I mean, if it is seriously at reality-show levels, then that gives me oodles of confidence for Dollhouse's future. That's not even sarcasm, reality shows don't need amazing ratings at all.
Jobo | June 19, 08:11 CET
TamaraC | June 19, 08:15 CET
wiesengrund | June 19, 08:21 CET
flugufrelsarinn | June 19, 08:23 CET
wiesengrund | June 19, 08:29 CET
If that was the case then why not just do that for every show? 20th and FBC may be owned by the same company but 20th has to believe it will make a profit making the show and FBC has to believe it will make a profit airing the show.
If every show that had low ratings could be saved by the network simply saying "Yeah, we're going to need you to go ahead and make the show for half price. K? Thanks." then they'd all do it.
zz9 | June 19, 09:24 CET
flugufrelsarinn | June 19, 11:19 CET
ThorpeWithoutShrimp | June 19, 12:03 CET
jiggyfly | June 19, 13:18 CET
zz9 | June 19, 13:44 CET
Perseo | June 19, 14:11 CET
worldwidestudios | June 19, 14:29 CET
Ivalaine | June 19, 14:59 CET
[ edited by Liam Mars on 2009-06-19 15:03 ]
Liam Mars | June 19, 15:02 CET
- First, they report on the ratings of a show, not the show itself. There's no "grudge against the show" (I think both of them have actually said that they liked a couple of episodes later in the season), there's only a "negative tone" on the ratings of the show.
- Second, this negativity can be easily explained: The ratings of the show did suck big time. There's no way around that. Not one person that is dealing with the ratings side of the TV business I've read of dared to claim otherwise.
- Third, from that perspective they repeatedly claimed that the show was dead, because it was the only logical thing to consider looking at the ratings, which is their expertise. They are not a "TV by the numbers and DVD sales"-site and most certainly not a "TV by the numbers with a little knowledge about proposed budget cuts and internal network dynamics"-site.
- Fourth, from the perspective of ratings, Dollhouse's renewal is indeed a (historically unprecedented) miracle and utterly inexplicable. That's what they repeatedly said. It's a professional evaluation from that point of view, nothing more. The Friday slot, 20th' willingness to cut the budget, the show's willingness to cut the budget, DVR viewing, long term strategic planning on Fox' behalf, Fox' expectations for the night, even "Epitaph One"... all these complicated factors that helped Dollhouse get renewed are not visible in the ratings.
- Fifth, since the renewal they have repeatedly adjusted their claims about their Renewal/Cancel index, always adding an (non-angry, non-pissed) "except on Fridays, 'cause as we've learned this year Fridays are obviously more complicated" (quoting from memory). They even went a long way in explaining how their index failed this year around, and not only on shows like Dollhouse. It predicted other stuff the wrong way too. That's no grudge, that's self-analysis and reflection on their own mistakes.
I also fail to see any snide comment in the linked article. They basically said: "Fox claimed DVR was important, but we don't believe that, because we believe the budget cuts are important." If anything, it's a snide remark on Fox's PR department, not Dollhouse.
[ edited by wiesengrund on 2009-06-19 16:05 ]
wiesengrund | June 19, 15:06 CET
Back to where all this debate came from: I find it hard to believe that DH's budget has gone down to "reality show levels." Until that is backed by a number, I find it hard to believe that a show with sets, pre-production crews, writers, actors who could be finding work elsewhere, etc., etc., would cost the same as a reality show.
If the article is to be criticized, it is for hyperbole that is in danger of being misinterpreted.
[ edited by Ronald_SF on 2009-06-19 16:09 ]
Ronald_SF | June 19, 16:09 CET
doubtful guest | June 19, 17:16 CET
Clearly there are many other factors, DVR, Hulu, anticipated DVD sales, gut feeling on the network based on the showrunner pitch and so on. None of these should have been a surprise to anyone, we here discussed all these factors at great length in the run up to the decision.
But they wrote articles saying "Nielsen is all that matters, and it will be cancelled".
Saying "Fox say it's DVR but they are lying." is a snide remark. It is saying "It wasn't down to DVR because then our system would be at fault"
If it was a simple matter of cutting the budget then why isn't every show saved that way?
zz9 | June 19, 17:18 CET
zz9 pretty much summed up my feelings. Obviously Neilson ratings are HUGE, but not the end all and be all any more. Obviously Dollhouse proved it, regardless of them trying to explain it away.
SteppeMerc | June 19, 17:21 CET
Sorry if I sound harsh, but they've been harsh towards the show since its debut, and it looks likely they haven't learnt at all.
Perseo | June 19, 17:51 CET
Simon | June 19, 18:03 CET
ManEnoughToAdmitIt | June 19, 18:22 CET
ETA: Aargh, didn't see it. Please delete if the party's over.
[ edited by wiesengrund on 2009-06-19 18:38 ]
[ edited by Simon on 2009-06-19 18:52 ]
wiesengrund | June 19, 18:35 CET
"And Friday, a night out for target younger viewers, led 1.5 million fans of Fox's Dollhouse, a third of its total audience, to press the record button."
http://www.usatoday.com/life/television/news/2009-06-17-dvr-ratings_N.htm?csp=34
Udo Schmitz | June 19, 18:38 CET
SteppeMerc | June 19, 21:48 CET
wiesengrund | June 19, 21:54 CET
Much has been said about how reality shows get higher figures but they aren't as attractive for advertisers.
The Nielsen figures are broken down far more then the headline numbers we see. Totals for age, income, job type etc are very important and I believe Fox posted some figures saying that Dollhouse was very high in the "Viewers with four years of college" numbers for example.
Most advertisers prefer a million educated and wealthy viewers (with lots of disposable income) to two million unemployed bums living from paycheck to paycheck.
zz9 | June 19, 23:53 CET
I find it really depressing reading about tv and the business of tv like it was sports.
KS | June 20, 17:58 CET
TamaraC | June 20, 19:45 CET
Simon | June 20, 19:46 CET
SoddingNancyTribe | June 20, 20:02 CET
When Buffy and Angel were originally aired, I recorded them on my VCR. That limited the number of shows I could record to one at a time. I can now record two shows at a time, while watching one of them or watching a recorded one. It's really nice to be able to watch a show when I want to, without either purchasing a DVD or ordering from NetFlix.
I finally watched Wolf Lake on SciFi thanks to my DVR. I'm really sorry that show didn't make it. If I'd had DVR then, I would probably have recorded it. Maybe a lot of other people would have, too, and it would have a few years run.
darkling | June 21, 03:42 CET