October 15 2009
Advertise Dollhouse - A fan campaign to promote the show.
It's a fan-effort designed to be "a clearinghouse for promotional materials" for Dollhouse, aiming to raise money for Facebook and fark.com ads promoting the show. The next campaign is about the start on 10/19, and it's still looking for donations.
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Ildeth | October 15, 10:52 CET
Simon | October 15, 11:08 CET
VaughnOfTheDead | October 15, 12:09 CET
Ivalaine | October 15, 13:33 CET
flugufrelsarinn | October 15, 17:29 CET
I'm lost - am I supposed to be taking donations or doing a Facebook campaign?
I've deliberately not entered the arena of collecting money from fans for the obvious issues -- it sometimes results in a mess, and I want to encourage the network to pay to advertise the show, not the fans. That said, it's not that I'm against this effort -- I think online advertising is a really effective and cheap way of reaching the demographic.
gossi | October 15, 18:39 CET
Even if I did think it would help, I also think it's unfair to expect any fan who is already trying to help the show in various ways to also take that on. Money collection opens the door to a whole other level of accountability and potential heartache.
Sunfire | October 15, 19:12 CET
And didn't gossi to a facebook-thing already? Only without the money-raising?
wiesengrund | October 15, 19:16 CET
[ edited by gossi on 2009-10-15 21:03 ]
gossi | October 15, 21:07 CET
AnotherFireflyfan | October 15, 21:11 CET
gossi | October 15, 21:46 CET
WhoIsOmega? | October 15, 23:45 CET
Hell don't have it pay for advertising if you don't want. Have it set up to buy a library in cambodia in Joss' name or something, or a scholarship for a girl in Africa or something. http://www.roomtoread.org $2500 sets up a library. They used to have other bigger options too. I' sure PJ and Nathan would be big believers in something like that to. they even have a way to set up donations through them in peoples names, or set up a campaign through them.
I just didn't want Gossi shouldering the financial burden of advertising the show, and I still maintain that flooding FB with a range of the beautiful ads created for this, will really help draw peoples attention. We could ask those people to remove the word iTunes to be on the safe side.
Ivalaine | October 15, 23:45 CET
I have Set up a FB ad to run for 4 days leading up to the show, but I'm a bit povo as a student about to get on a plane to Europe, so it won't reach that many people (FB estimates it will have 160,000 impressions), but any is better than none. I removed mention of Amazon and iTunes to avoid issues there.
It might well be Fox's Job to advertise the show, but if we don't, then we can't say we did everything to save the show, and our efforts paid of last week, so we need to not only maintain, but build on this increase in viewers. (Plus we've seen the kind of advertising Fox do for this show, so here's our chance to do it right, and show people what DH is really about)
If others are feeling generous, It would be great if they would set up either the same ad, or a companion ad (http://www.new.facebook.com/ads). Set it up for as many days as you can afford between now and the 23rd. Set your daily limit. Choose Cost per impression or cost per click (I use per impression as it costs less and tends to get more clicks for the money) A bigger budget means you're more likely to run all day, and reach more people. (You can reach a decent number of people for as little as $10 a day, but the minimum is $1 i think)
Set your age range (I chose 16-50) Set your target location to United States. Choose keywords. Things like Joss Whedon, Buffy, Angel, Firefly, Dark Angel, Drama, Vampire, Twilight, whatever takes your fancy. It will estimate how many people fit your criteria (I hit 4.5 million comfortably with many keywords)
Upload the image of your choice. Link to www.hulu.com/dollhouse
Title: Dollhouse Fri 9/8 c (FOX)
Body: The search continues on 10/23. Catch up now for free on Hulu or Fox On Demand!
It only takes 5 minutes or so. Less than 24 hours to be reviewed. You can cap your limit by selecting daily spend and campaign dates.
You will need a Credit Card.
I'm willing to pay $10 and give up 5 minutes of my time to try and reach potential new viewers, are you?
http://i22.photobucket.com/albums/b347/Ivalaine/dollhouseadsmall.jpg
http://i22.photobucket.com/albums/b347/Ivalaine/dollhouseadsmallVictor.jpg
http://i22.photobucket.com/albums/b347/Ivalaine/dollhouseadsmallsierra.jpg
http://i22.photobucket.com/albums/b347/Ivalaine/dollhouseadsmallmellie.jpg
[ edited by Ivalaine on 2009-10-16 00:49 ]
Ivalaine | October 16, 00:48 CET
buffywrestling | October 16, 10:01 CET