On Mutant Enemy And Social Media. Theonetruebix had a theory.
As I wrote on b!X's blog, social media mavens, marketers and studio execs should be required to painstakingly crossstitch this bit on samplers: “Social media is more akin to customer service than it is to marketing, and must be treated as a conversation not as a broadcast.”
Painful and indelible tattoos might also be in order.
November 11 2009
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