This site will work and look better in a browser that supports web standards, but it is accessible to any browser or Internet device.

Whedonesque - a community weblog about Joss Whedon
"There's no throne, there is no version of this where you come out on top. Maybe your army comes and maybe it's too much for us but it's all on you."
11984 members | you are not logged in | 28 June 2016




Tweet







October 04 2010

The marketing of 'The Avengers'. What to expect from Marvel's promotional activity for Joss' movie.

JEM Sportswear - pretty sure I did an ad campaign for them once. Small world, I guess.
Wow- Joss is doing Emma Peel? Will he kill off John Steed?

;-)
I expect to see stickers with Buffy in the Bronze, with Xander saying,
"Then where's the gang? Avengers assemble! Let's get it going!"
I hope they don't over expose THE AVENGERS. This is a tight rope act it seems to me.
There's a larger goal, too, said Mr. Gitter: "The big play here is that Marvel is really looking at our films more as brands and less as films.

With this strategy, RazorBlade, there's a very fine line between exposure and overexposure. And what we should expect in terms of a quality film.

Hmmm.

I dunno. I kinda enjoyed Iron Man 2. Kinda... Robert Downey Jr. pulled off the role much better than I expected. But in the end, Iron Man and Iron Man 2 seemed like, I dunno, a bunch of propaganda, really.

You need to log in to be able to post comments.
About membership.



joss speaks back home back home back home back home back home