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"Because the status is not quo."
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April 09 2011

Highlights from the Transmedia, Hollywood 2 conference. There's summaries of what Jeph Loeb had to say about Buffy: Animated not getting off the ground, Steven DeKnight on the Buffy fandom and Jane Espenson talking about structuring transmedia narratives.

I'm sure this was an interesting conference, and there were some very good bits in this post, but there were parts of this I found literally incomprehensible. I'm sure this was done at breakneck speed from notes, and I appreciate the difficulty, but for instance: the underlined bit noted below left my mind churning w/ frustration and murk. (I enclose the bits surrounding it for context, if that's the word...)

"Q. Speak to the fan community that does get involved in fan interfaces and what it means in terms on fan labor?

A from Avi Santo. In order for corporations to extend their brands they must rely on fans. Where corporations previously suggest that their value came from assets of talent and stories. Corporations are now suggesting their value is from the environment they create for their users. as to if fans are wilful double agents, there is a deference to rules. Corporations are providing resources and think they are the true “authors” where as now there are changing notions of more communal authorship."


Shledzguohn?
Yeah, I just read it and had the same reaction - there were some real head scratchin' bits!
Still, I kinda' liked what Steven said about the fans. True statement there.

As for the rest, yeah, really confusing as to the point. Got the feeling we were hearing a one-sided conversation or bits and pieces of one.
"Henry asks people to speak to the gender dimensions of transmedia. Tracey Robertson showed that they had a project that wanted to get a young male audience but ended up attracting a largely older female audience. this was quite a shock to the network. Networks assume that women don’t want to go online when stats say that women do want to go online and talk about television. "

That sounds like what happened to Supernatural. I'm baffled by why networks would think women don't want to go online? Women are the biggest users of social media and they're certainly major organizers in fandom. TWP was founded by them. Where do they get that idea?

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