This site will work and look better in a browser that supports web standards, but it is accessible to any browser or Internet device.

Whedonesque - a community weblog about Joss Whedon
"Ten percent of nuthin' is...let me do the math here...nuthin' into nuthin'...carry the nuthin'..."
7623 members | you are not logged in | 07 January 2009


Advertising





January 07 2004

The WB TV President steps down ...... I don't what this means to shows not already renewed for next season, like Angel, hopefully it will be a good thing.

Since this is subscription I'll go ahead and post some of it here:

Jed Petrick, president and chief operating officer of The WB Television Network, will leave his posts in April, he said Tuesday.

"This decision has been made after too many sleepless nights and much soul searching," Petrick said in a prepared statement. "I have spent the last 17 years of a 25-year career working at small, aggressive start-up companies, and this past summer, after almost nine years at The WB, I began to contemplate what the next big thing in my business life could be. The business is going to continue changing dramatically over the next few years. I now have the freedom to decide how I play in it."

Petrick has been at The WB since 1994, when network founder Jamie Kellner brought him on as head of media sales.

He was promoted to president and COO Jan. 17, 2001, and, in that position, he is responsible for advertising sales, Kids' WB!, standards and practice and research. All of those departments will now report to The WB co-CEO Jordan Levin.

Petrick also oversaw network distribution, which includes affiliate relations and The WB 100+ Station Group, and those responsibilities will go to Garth Ancier, co-chairman of The WB.

It's also interesting to note that the man, whose cancellation of Firefly was under his watch (if that gramatically makes any sense, and it probably doesn't, but you get the gist), also resigned:

"More than four years of executive stability at the top of Fox Broadcasting Co. came to an end Monday with the unexpected news that Sandy Grushow has resigned his post as Fox Television Entertainment Group chairman. Grushow, a Fox veteran who oversaw the entertainment operations of the broadcast network and the 20th Century Fox TV studio, will segue into a lucrative three-year production deal based at 20th for his newly formed Phase Two banner. Grushow's move comes a few months before the expiration of his employment contract with Fox. Sources said Grushow has had lengthy negotiations during the past few months with Peter Chernin, chairman of Fox Entertainment Group and president and chief operating officer of Fox parent News Corp., on renewing his executive contract. During the break for the Christmas and New Year's holidays, however, Grushow said he decided to exercise his pre-existing option to shift into an eight-figure production deal that was included in his last contract when he took over the network in late 1999. That option had to be triggered between Jan. 1 and May 31 of this year, a source said."
hopefully whoever replaces him is a big angel fan
I dont think corporate "suits" are fans of anything...TV is too "low-brow" for them...
must we have the negativity?

always hope :D
Actually, I don't see how this will affect Angel much -- Petrick was responsible for ads, standards, and the Kids WB.

Maybe the Tokyo-pop theme for Teen Titans was too much for him...
Simpleba - I think you may be wrong the "suits" are fans of one thing making a profit. :)

bookrat - how do you think they pay for Angel or how the show makes money or why high ratings during sweeps is so important. It's all about ad revenue. How much they can charge their advertisers if the cost of the show precludes them from making a profit or if something happens and advertisers pull out of a show there would not be any reason to bring the show back, ala like what almost happened last year between budget over runs and low ratings neither the WB or FOX made much of a profit on the show last year why do you think so many consessions were made to keep it on the air. So I would say this guy might have an impact on the show after all.

[ edited by RavenU on 2004-01-07 18:58 ]
Gail Berman, formerly of the WB, where she was responsible in part for producing BtVS, is now the head of Fox...I'd link to the Wall Street Journal article about her today (Page B1), but it's subscription only. Here are a few quotes, though:

"The Fox Network...has tapped a new leader to take it into the future -- a woman of quirky creative sensibility who champions storytelling that often seems more art-house than mass-market."

And:

"I have an awesome task in front of me," Ms. Berman says, adding that she will not be abandoning Fox's mainstream mission. "Basically it is about balance. I think it is important to stretch the boundaries of creativity."

And further:

"It's not mass entertainment the way it used to be," says Susanne Daniels, president of her own production arm, and former WB president, where she heard Ms. Berman's original producer's pitch for "Buffy" -- she touted it, oddly, as a resurrection of a failed movie. Ms. Daniels is developing several shows for Ms. Berman at Fox.

Me again: if she could pitch a very flawed movie and help turn it into a brilliant regular series, maybe, just maybe, she could be convinced of the wisdom of bringing back a brilliant regular series that was sorrowfully cancelled.

Just sayin', is all.
You know when a fandom has truely arrived at the critical final fanactical stage when fans are aware of the comings and goings at the executive level of a studio connected to the show they are a fan of.

:)
Thanks, RavenU...I think!
Chris in Virginia - I hope she feels invested in Angel considering it is a spinoff of the show she had a major impact in bringing to television. But at the same time, wasn't she also one of the people who put the final nail in the coffin of Firefly? I'm hoping I'm wrong about that last statement or maybe she just had to be the one to give JW the bad news.
I don't know, blwessels...I do remember that she did tell Joss that he could shop the show around to other nets (which Fox did not have to do)...jeez, I hope there's no bad blood between them...her comments above certainly lead me to think that she is looking for stuff that's apart from the norm...



You need to log in to be able to post comments.
About membership.

joss speaks back home back home back home back home back home