Tassler on how "Ringer" went to The CW: "I can only speak from my point of view. I don't how what happened behind the scenes at The CW but I know for us we were really excited about developing the show. It was a spec script that we got our hands on. We thought it was a very unique concept. We were really excited about Sarah Michelle Gellar. And it could have been on our schedule. I mean, like I said, we had no more time periods. And it tested well, it screened well, people really liked it... and Sarah Michelle Gellar is a force to be reckoned with. I mean she's got a huge fanbase. I kid you not, when we bought the script the e-mails started coming in: pick it up. I'm like, we just bought it."
May 18 2011
CBS President Nina Tassler on how SMG's pilot 'Ringer' landed at the CW. Calls SMG "a force to be reckoned with".
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