Overnights for 'Harm's Way'.
According to Media Week, last night's Angel got 3.8/5. This is the lowest of the season so far.
Primetime Metered Market Ratings for the season:
Conviction 4.4/7, Just Rewards 4.7/7, Unleashed 4.2/6, Hellbound 4.4/6, Life of the Party 4.1/6, The Cautionary Tale of Numero Cinco 4.1/6, Lineage 4.0/6, Destiny 4.2/6, Harm's Way 3.8/5.
January 15 2004
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phlebotinin | January 15, 11:44 CET
Just a generic observation, not meant at anyone in particular...!
Chris in Virginia | January 15, 12:06 CET
narky | January 15, 12:17 CET
-it is not the first ep after the break, so more people will know about it
-it looks arc-centric
-directed by David Boreanaz
Invisible Green | January 15, 12:34 CET
lalaa | January 15, 13:32 CET
punkinpuss | January 15, 13:51 CET
The Fast nationals are accurate(ish), typically they wont vary by more than 0.1 (up as well as down). Provided the show isnt prempted in large markets (eg the Chicago premption for Conviction). Unfortunately with the futoncritic being forced to stop, the only place I know that does them is Zap2it, and it seems to think saying Angel was fifth in the slot is good enough. But they do list the WB as a 3.1 for the night and Smallville as getting a 3.4. Which could means a fast nat of either a 2.8 or 2.9 (yes I Know the avg of 2.9 and 3.4 is 3.2, but thats not how Zap2it works these things out, they round down for some reason). So we're likely looking at an improvement over Destiny, and possibly TCoNC aswell. Provided the show wasnt prempted in a large market at least (and I have heard of a few people who were prempted, so dont get too excited)
Ocipital | January 15, 14:13 CET
wren | January 15, 14:37 CET
Dday82799 | January 15, 14:39 CET
brother_grady | January 15, 15:17 CET
I dont think so. Southern Indiana is not a name for a TV Market, so Im not sure which particular one you are in, but unless its one of these areas it accounts for less than 1% of the country and should be negligible.
New York, Los Angeles, Chicago, Philadelphia, San Francisco-Oak-San Jose, Boston (Manchester), Dallas-Ft. Worth, Washington, DC (Hagrstwn), Atlanta, Detroit, Houston, Seattle-Tacoma, Tampa-St. Pete (Sarasota), Minneapolis-St. Paul, Phoenix, Cleveland-Akron (Canton), Miami-Ft. Lauderdale, Denver, Sacramnto-Stktn-Modesto, Orlando-Daytona Bch-Melbrn, St. Louis, Pittsburgh.
Only NY, LA and Chicago have a major effect on the fast nats.
Of course if theres lots of premptions in lots of different places there will be an effect, but someone somewhere is normally prempted
Ocipital | January 15, 15:19 CET
RavenU | January 15, 15:50 CET
Simon | January 15, 15:57 CET
Speed would be my guess, but I really dont know.
Till this year they served a purpose, since the WB and UPN wernt covered by Fast Nationals, so it made sense then to use overnights throughout and compare on an even field. But overnights do have a few positives, they are a lot more accurate at what they measure (the 69% of the countrty) than the actual Nielsens (in non sweep months) due to a much larger sample size (20,000 compared to 5,000), and due to the way they are measured (electronically and automatically) there's no potential for human error. The main benefit is likely that this automation. It means that they come out ever so slightly quicker. We wouldnt notice the speed of these things on the net, but it matters to the printers holding a papers run, etc.
Ocipital | January 15, 19:17 CET
RavenU | January 15, 19:28 CET
This does damage the network's ability to charge the full rate for the show if it becomes a pattern... then they'd have to lower the audiences estimates and in conjunction lower what they charge to air in the show... but in the long run one poorer episode isn't going to be too damaging to the big picture.
kmacp | January 15, 19:45 CET
Thats not the overnights your quoting, the overnights dont even measure people watching, just whether the TV is on and on what program is being watched, so they couldnt possibly know from them what the demographics are. The final nats will actually be avalible now, they just havnt been printed or put up, but people in the biz can and have found them for us before (ECH for example). In all likelyhood decisions were based on final nationals, you just didnt realise they were avalible.
People pay attention to them, cos they want to know how a show did, and want to know now, and because people want to know the media provides. It doesnt matter how irrelevnt the Overnights are. a few months down the line when the WB are deciding which shows to renew, or when different groups debate and argue over whether Spike is a ratings draw or ratings disaster, they will use the final nationals, not the overnights.
Overnights do give an indication, there not absolutely totally irrelevent for absolutely everything, For a producer/net exec of a new show that just premiered there very important as (s)he can have no idea what rating it will be, in that instance the overnight is full of information. But we already know a ballpark figure we expect about 2.0 to 4.0, we expect Angel to finish fifth in the slot, because it does, consistantly, for our purposes they are irrelevent.
For example take a look at season 7 of Buffy. Chosen got the highest overnight of the season, a whopping (for the season anyway) 4.7. It was the highest overnight by 0.6, with STSP, Selfless, Him and CwdP on 4.1. Sounds like from that Chosen would easily be the highest rated episode of the season by quite a margin. But it wasnt, 7 out of the first 8 episodes all had higher ratings when the final national came out (and Him was equal). Help and Sleeper both only had 3.8's but still were higher rated than Chosen's 4.7 when the final nat came out (3.0 vs 2.9).
Incidently 3.8 to 4.7 is the entire range of Angel's Season 5's overnights ratings, so again I repeat the fact that Harm's Way getting the lowest overnight rating of the season is absolutely totally irrelevent. If we're lucky Marc Berman (mediaweek) will post the final national tommorow, if we're even luckier he'll do it without insulting AtS.
Ocipital | January 15, 22:10 CET