March 30 2012
Marvel, Disney secure estimated $100 mil in marketing support for The Avengers. Variety reports details about the various promotions for The Avengers including everything from Acura, Dr. Pepper, Visa, Wyndham hotels, Harley-Davidson, Land O'Frost lunchmeats, Farmers Insurance, Hershey, Symantec, Oracle, bracelet-maker Colantotte and Red Baron pizza.
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