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April 30 2012

The Cabin in the Woods has solid 3rd weekend. $4.5m dollars and a fall of 43.9% on last weekend.

With a cumulative domestic take of $35m and a very small drop for a horror movie, Cabin seems to have some legs, and may be getting better word of mouth than its cinema score may have suggested.

One Joss movie is going to knock the other out of the top 10 soon.
I think the DVD is gonna do really well. Maybe that's optimistic, I don't usually follow the money side (except for Serenity, natch). But horror usually does well on DVD, right? And, again not knowing the real numbers, but it's already one of the most successful horror movies of the year, isn't it?
I know this is a bit of a hard thing to gauge, but at what point is it considered a financial success for the studio? Also isn't it great that this is irrelevant these days? "My last film was The Avengers, I'll make what I want."
Here's how Joss could finally get the Hollywood execs interested in Serentity 2... rebrand it as the Avengers sequel: Avengers: In Space!.
Not irrelevant for Drew, though. Also not irrelevant when it's a product dreamed up entirely out of their own heads and thus represents the market potential of their ideas, rather than established comic book properties.

Short version: I'm glad it's still doing respectably. And I have hopes for high dvd sales, because surely everyone who loved it will have to own it?
I know this is a bit of a hard thing to gauge, but at what point is it considered a financial success for the studio?

There's really no way to know that. Probably only a few people at Lionsgate will ever know how much the film eventually earns. The media reports budgets/costs for films all the time, but they really have no clue. Plus there is the Prints and Advertising budget that is hardly ever mentioned. I heard it cost around $3-5 million dollars to get a film on 1000 screens. Which is hardly wide release. Take for example Avengers. Reportedly it cost $220 million to make, but P+A could add another $100 million on top of that. Then the theaters/foreign distributors take their cut of the grosses, all depending on what sort of deals they have with the studio.

But reportedly Cabin was pretty cheap for Lionsgate. Less than $20 million to buy. It looks like they have covered (or very nearly) the cost of the film already. Next is to cover P+A. They'll start making money on the home market (DVD's etc.)
Given the reviews and popularity of the Avengers, the likelyhood of seeing more live action Firefly/Serenity has increased by about 1000% ...

Studios are going to be clamouring to Joss to an even a greater extent than someone like Michael Bay. Because unlike Bay, Joss can make a Blockbuster that is actually a good film with quality and substance.

Any studio that Joss works with will be able to advertise: "From the man who brought you Marvel's Avengers..." That ALONE will be worth tens of millions.

I can't believe this is finally happening for Joss. I'm so happy for him.

[ edited by Penthos on 2012-04-30 14:36 ]
It actually opened to more screens/theaters this last weekend, which shows a lot of success/faith in the movie. I was thrilled to see 'Cabin in the Woods' open in my small town in Iowa(!), and I don't think that would happen if the studio wasn't still pushing it. It is still ranked really high on Rotten Tomatoes (most movies drop in the ratings after more people have seen it). Anyway I hope Lionsgate is happy with it.
I went to see it on Saturday, finally. How much of my ten bucks is likely to reach Lionsgate, and how much is gonna get to Drew and His Purpleness?

I can also speak for word of mouth. One of my friends, who's not a serious Whedonite, recommended it to me highly... that decided me, since I'd been on the fence. And I will in turn recommend it to others...
I think 70% goes to the studio on opening weekend. It diminishes as the movie is still in rotation. The money this weekend is probably closer to 50%. Plus it depends on Joss' and Drew's deal with the studio and if they get a cut of the profits or not. So we will never know how much goes to Joss and Drew and how much the studio keeps.
It is even possible that MGM's bankruptcy screwed Joss and Drew out of their original contract and they are now not getting anything out of Liongate's box office.... Contracts and Union rules and who knows what all could affect it. I'm guessing we'll never know.
When I stopped by my local theater this evening to buy my advance tickets for The Avengers (getting excited!), I was quite surprised to see that the CitW was showing on as many screens as The Hunger Games (or any other movie for that matter).

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