Much Ado About Nothing gets a release date! - Much Ado About Nothing

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November 29 2012

Much Ado About Nothing gets a release date! "Roadside Attractions and Lionsgate have set a June 7 opening for Much Ado About Nothing... The film will open that day in five markets and then broaden out on June 21".

Simon | Much Ado About Nothing | 22:36 CET | 41 comments total | tags: much ado about nothing

Hooray! Looking forward to seeing what five cities it opens in first.

Lioness | November 29, 22:39 CET

Sweet. I really hope it turns up in Gävle or Sandviken, Sweden, eventually. I so want to see it with a crowd. But I'm guessing that's probably not going to happen.

GreatMuppetyOdin | November 29, 22:41 CET

Hooray! Looking forward to seeing what five cities it opens in first.

I'd like to think Stratford Upon Avon would be one of them.

The date ties in nicely with the Can't Stop the Serenity screenings.

Simon | November 29, 22:41 CET

Woohoo!

sumogrip | November 29, 22:49 CET

This is soooooooooooooooooooooooooooooooooooo far away :-(

I'll probably see the first episode of S.H.I.E.L.D. before the DVD/Blu Ray comes out so I can import it :(

D-e-f- | November 29, 22:52 CET

Bummer that it will be so long before we can see it. I'd hoped that we'd get it in the springtime after all the Oscar-hype movies go away and before the summer blockbusters come out.

BrewBunny | November 29, 22:53 CET

Well, it's less than 6 months away. Sounds good to me.

gossi | November 29, 22:56 CET

And I'm hoping to do a reading of Much Ado for my birthday July 14, so I can ask all my friends to go see this one with me for inspiration! <3 SO EXCITED!

Kiba | November 29, 23:06 CET

I was so excited till I saw I have to wait till June.

The1stMJC | November 29, 23:18 CET

No. No, of course I didn't tweet Roadshow and Lionsgate pimping out Portland. Why do you ask?

The One True b!X | November 29, 23:19 CET

I'm reading it now. Great news!

Revello | November 29, 23:19 CET

Finally! Can't wait to see it! :)

Shep | November 29, 23:21 CET

It's funny how some of us see time. As my husband says, anticipation is a great amplifier. 8-)

Revello | November 29, 23:22 CET

Yes!

Thank you for improving my not-so-great week! Happy early birthday gift to me! *happy dance*

"Sigh no more ladies, sigh no more...."

Famin | November 29, 23:28 CET

It will open wide against Monsters University and World War Z. 5 million wide opening weekend? I think 10 million may be asking too much for a low budget Shakespeare film. Hopefully it'll have legs and can end above 20 million domestic which would be quite the profit considering the non-existent money that was probably spent on it.

Edited. I'm hoping it can perform like or even better than Moonrise Kingdom for comparisons of a small movie opening in the middle of summer blockbuster season.

[ edited by eddy on 2012-11-29 23:49 ]

eddy | November 29, 23:43 CET

I'm really excited and super bummed at the same time. We got a release date - Yay! I have to wait until June - slightly painful.

You know what would be a great way to hold me over until then? A trailer. : )

mossome | November 30, 00:09 CET

Not sure if it'd be a whole other post, but the quotes from the EW.com story that was just posted about the release date kinda make it seem like he's dissing SMG, although I'm sure it would sound different in context. But still, the writer makes it seem that way.

http://insidemovies.ew.com/2012/11/29/joss-whedon-much-ado-about-nothing-june-2013-release/

“Amy’s the best actress I’ve ever worked with. Get ready for an ace star performance. People were speechless,” Whedon told EW in an interview before the movie premiered at the Toronto International Film Festival in September. “We started the home Shakespeare readings 10 years ago or more. It was season five or season six of Buffy. Sarah Michelle Gellar did not do the readings. A smattering of writers and actors from the shows did them. With Much Ado, eventually the technology changed to the point where you can make a movie, and not just a stage reading, but an actual production at home.”

Ouch to every other actress he's work with haha. And why specifically namecheck SMG not being at the reading? I dont know, this article confused me.

mark214 | November 30, 00:21 CET

I'm hoping it can perform like or even better than Moonrise Kingdom for comparisons of a small movie opening in the middle of summer blockbuster season.

I think that would be considered success beyond anyone's wildest dreams. A small-budget, black and white adaptation of a Shakespeare play without a single big name movie star in it? I think the victory here is just getting it released. I don't think anyone should have any illusions about it doing serious box-office (and I say that as someone for whom this is the most anticipated film of 2013).

Yoink | November 30, 00:25 CET

mark214, Joss clarified those EW comments back in September here at Whedonesque

http://whedonesque.com/comments/29580#447776

Simon | November 30, 00:25 CET

And why specifically namecheck SMG not being at the reading?

That reads like the answers to a bunch of questions with the questions removed (that or he'd just had a stroke). So presumably the namechecking of SMG is because someone asked "Did SMG participate in these Shakespeare readings?"

Yoink | November 30, 00:27 CET

Ah, thank you! Guess it wasnt just me that thought so then :)

mark214 | November 30, 00:27 CET

Am excited for some Amy Acker and Alexis Denisof screen time!

vegetaman | November 30, 01:15 CET

Ooh... maybe we'll get it at SIFF! Crossed fingers.

Znachki | November 30, 01:16 CET

I've put the 7th and 8th in my dayplanner, time to gather the Greater Los Angeles area gangs together. I wonder if this is a midnight screening kinda movie like The Avengers was.

Marsia | November 30, 01:45 CET

Ok, I have a dumb question. What does it mean when the article says it will open in 5 markets? Is that five city areas? Or does that mean something different? I'm already telling myself that I'll see the movie on the 21st, but I won't complain if I find out I could see it sooner.

mossome | November 30, 01:53 CET

5 markets most likely means the 5 largest US markets. So NYC, Los Angeles, Chicago, Philly and San Francisco most likely or something similar to that. Then it will open in all major metro areas. Probably will never be wide like a blockbuster so maxing out at around 1000 screens or less. Seriously doubt there will be any kind of midnight showings. That is reserved for action blockbusters most of the time.

IrrationaliTV | November 30, 02:07 CET

June 7th is on my calendar. I'll be driving back north from Georgia that week, so stopping at any city on the East Coast would not be out of my way. Perfect timing!

Bishop | November 30, 02:25 CET

Toronto is another good bet. It was at TIFF and we do have our very own rabid fan base. Plus - 3M people.

redfern | November 30, 02:52 CET

I'm thrilled that we're finally getting news about this, even if we still have to wait a while.

Is this likely to mean anything for an international release? As in, are these kinds of deals coordinated so other countries could get the film on June 21st, or could they even get it earlier, later, or does this mean nothing?
(Basically I'm sure this could do very well in the UK and I'm impatient. It would have a huge audience in London, and a Stratford-Upon-Avon opening here would be wonderful.)

Bluelark | November 30, 02:56 CET

June 21st is my birthday.....

HAPPY BIRTHDAY TO ME :D

lisatwingomez | November 30, 03:07 CET

Do not be surprised if you have to wait a long time to see this Bluelark.

Heres hoping they put it on demand or online at the same time as the wide release like some other small movies have recently.

[ edited by eddy on 2012-11-30 03:16 ]

eddy | November 30, 03:16 CET

I'm thrilled to have a release date! And I really hope that Chicago is one of the lucky cities (because I can visit my brother and get him to go see it with me). This is very exciting... I can't wait for June.

embers | November 30, 03:40 CET

June! I was expecting Jan or Feb. June is too far away! Gak!

electricspacegirl | November 30, 03:43 CET

I agree with electricspacegirl. Why June? Why not sooner? What not Wondercon in Anaheim during Easter weekend (hint-hint)?
In fact, why not release it on iTunes a little sooner?

impalergeneral | November 30, 04:17 CET

I want to see advertising promos that say, "From the man who brought you The Avengers..."

We need T-shirts, hats, mugs. I want action figures! I've never bought an action figure, but I'd buy these.

Amrita | November 30, 06:45 CET

Now we got to wait for the international distributor to announce the dates for international markets.

Numfar PTB | November 30, 10:41 CET

Personally I want to see promos that say "From the man who brought you The Avengers and also starred in Scary Smash..." Seems like that might bracket the target demographic somehow. Or possibly "From the man who can apparently do anything..."

Also, it's true that there are no big-name actors involved in the project... which means that the biggest star in this particular film is Joss himself.

ManEnoughToAdmitIt | November 30, 17:53 CET

Well, it does have Nathan who is the lead on Castle - which averages around 11 million viewers a week. I doubt 11 million people know who joss is.

I'm inquiring re UK release.

gossi | December 01, 14:09 CET

. I doubt 11 million people know who joss is.

I think they do now.

Simon | December 01, 14:17 CET

We are near New York so I am keeping fingers crossed.

I want to see advertising promos that say, "From the man who brought you The Avengers..."

Totally! And I would buy an Amy / Beatrice action figure in a heartbeat :). I am so very excited about this. Even though it isn't penned by Joss and I am a big fan of Joss The Scribe - I hear that Shakespeare is also pretty good, as far as the wordsmithing goes. (Why isn't there a comic book called The Bard and The Scribe, in which Joss and Will are a time-traveling crime-fighting duo? There really ought to be...).

catherine | December 01, 17:25 CET

Smiling ear-to-ear! Hee, hee!!

Madhatter | December 02, 07:14 CET

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