On Tumblr, the gods are obvious: One Direction, Joss Whedon, Sherlock's creator Stephen Moffat and star Benedict Cumberbatch, K-pop group Exo, Homestuck creator Andrew Hussie, the Green brothers, and Avengers actor Tom Hiddleston. You will never get a fan to care more about clothes, cars, shoes, or household products than they do about whether Sterek is going to happen on Teen Wolf.
May 24 2013
Joss mentioned in Daily Dot story about fandom and Yahoo's purchase of Tumblr. Aja Romano name-drops Joss in her piece arguing for Yahoo to embrace fan norms and practices.
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