June 08 2013
Much Ado soars at the specialty box office. According to The Hollywood Reporter - "Joss Whedon's Much Ado About Nothing soared at the specialty box office, grossing $71,000 from five theaters for a location average of $14,200, the best of any film. The film, marking a victory for Roadside Attractions, is anticipating a $230,000 opening weekend for a theater average of $46,000." Update: Joss has commented on the film's opening weekend.
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