Agents of S.H.I.E.L.D. viral marketing irks activists. The "Rising Tide" marketing is bothering a climate-change activist group called... Rising Tide.
Besides the name, Rising Tide North America's logo is a wave, quite similar to the viral Rising Tide's emblem. Make of that what you will. This doesn't appear to have gone past Facebook and Twitter yet.
(Apologies for the Facebook link, but Rising Tide North America's website is currently down, and if you scroll down on their Facebook page you can see a side-by-side comparison of the logos.)
August 09 2013
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