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October 16 2013

Overnight ratings for Agents of S.H.I.E.L.D. "Eye Spy". It got a 2.7, just 0.1 down from last week, before adjustments. Looks like the show leveled out.

Yeah. Looks positive! It looks like it will sit somewhere in the upper 2's - which is a hit by todays live standards. The average makes it ABC's #2 show.

[ edited by gossi on 2013-10-16 17:01 ]
So seems like overnight, it's leveling around this: #3 in ratings and 5th in Viewers. That's great.
As always expect numbers boost up by L3 and L7.

Random thoughts.

Seth Green's Dads despite horrible reviews, it does about the same as the other shows FOX have scheduled at Tuesday nights. Weirdly surprising.

Really curious about the numbers for tonight's "Toy Story" Halloween special on ABC. I know, different night, different context. Pointining out my curiosity on the matter.

[ edited by Numfar PTB on 2013-10-16 17:16 ]
These numbers are solid. Staying competitive with NCIS and giving the rest of ABC's Tuesday line-up a fighting chance is more than enough to ask from a new show.
I think this is okay as well, but I do note that some of the new, but now cancelled shows, had total viewers hip of over 6 million. AoS has just under 8, at present (will rise as more data comes in, though).

[ edited by Dana5140 on 2013-10-16 17:38 ]
ABC spins the numbers:

The ABC drama dominated its hour with Adults 18-34 and key Men (M18-34/M18-49), ranking as Tuesday's #1 TV show for the 4th straight week in Men 18-34 and Men 18-49.

On average, S.H.I.E.L.D. is improving ABC's Adult 18-49 delivery in the time period year over year by 175% in Adults 18-49.

The season's #1 freshman series in Adults 18-49, ABC's S.H.I.E.L.D. is also the highest-rated new show this season with Upscale young adults (with a 6.8 rating among AD18-49 in $100k+ annual income homes). In fact, it is the season's #3 rated Upscale entertainment series, behind only Modern Family and The Big Bang Theory, respectively. Marvel's Agents of S.H.I.E.L.D. also reports the youngest Median Age (45.1 years) for any ABC series and is considerably younger than both Fox's Sleepy Hollow (47.3 years) and NBC's Blacklist (53.8 years).

After finishing premiere week as the biggest regular series gainer in the L+7 Adult 18-49 ratings (+2.3 rating points), S.H.I.E.L.D. continues to see increasing playback in the Live + 3 Day numbers (Week 3 +52% vs. Week 2 +48% vs. Week 1 +38%). And with greater competition in the time period this week for young adults and men from MLB playoff baseball coverage (NLCS on TBS), playback is expected to be even stronger.


ABC known as a female skewing network, they're really happy that they finally have a hit that reach men, that can go head-on against #1 network male skewing line-up.

[ edited by Numfar PTB on 2013-10-16 17:46 ]
So can we put our picnic blankets away? This looks like good news!
Ratings leveled because episode 3 was the first quality episode, I suspect.
Not if you are a critic.

http://www.rottentomatoes.com/tv/marvel-s-agents-of-s-h-i-e-l-d-/
Maybe it's because the viewers who didn't get what they expected from the pilot have already left by now? Hopefully this is an indication of week to week numbers without the hype of the huge ad campaign.
Darkness, 88% on rotten tomatoes means they like it. What point are you trying to make and what does it have to do with ratings?

pollaxt, how would the people watching it live know in advance that it might be subjectively perceived as better by a few people? That makes no sense. They watched in live because they liked the last episode. That's how this works.

[ edited by IrrationaliTV on 2013-10-16 19:04 ]
Well, to be sure, NCIS had 18 million viewers to AoSs just under 8. There is good in the news, but it is not all roses.
Dana5140, ABC doesn't care about total viewers. That's not how they get paid. 18-49 is all that matters.
IrrationaliTV, I meant that because episode 3 was, in my opinion, the first quality episode of the show, the dropoff was minimal for episode 4 last night. And because episode 4 was far and away the best episode so far, viewer retention should not be a problem. Once baseball season ends, ratings should see an uptick if the quality remains constant.
My apologies, pollaxt. I read your post incorrectly. I see your point. :)
A 0.1 drop in the demo is totally fine. I still think it'll end up in the 2.1-2.2 range, but the show isn't in any danger of not making it to Season 2.

In other news, I actually liked an episode! Woot.
Adjusted up a tenth to 2.8 and 7.85m viewers in the finals.

Edit: which is almost identical to the numbers I posted last time. http://whedonesque.com/comments/31994#469632

[ edited by VaughnOfTheDead on 2013-10-16 22:00 ]
in the demo

As the shows fly
On a cold and gray media mornin'
A poor little baby show is born
In the demo

The showrunners cry
Cause if there's one thing they don't need
It's all those other shows they feed
To the demo

People, don't you understand
The show needs a helping hand
Or he'll grow to be abruptly canceled some day
Take a look at you and me,
Are we too blind to see,
Do we simply turn our heads

And watch The Voice?
Well the world turns
And a hungry little show with a Marvel premise
Plays on our screens and confronts the menace
Of the demo
Well played, Yoink. How about this to finish:

Then one night in desperation, a network suit did say:
"Can we add Iron Man, or maybe Thor..
Then again, SHIELD doesn't need more"
And Mark Harmon cries....
As the 18-49's ditch NCIS
And decide that SHIELD is really the best
For their demo.
BTW -- based on ratings from the first three episodes, TV By The Numbers has flagged AoS as "certain to be renewed" for a second season. That's an upgrade from the previous two weeks when they stated it was "more likely to be renewed than cancelled".
Anyone wanna picnic with me?

Like, an actual picnic? Go out to a park, bring a blanket and sandwiches, enjoy the breeze. Anyone in?
I hope they renew soon. This will allow long arcs to be developed.
22 episodes is a long enough arc. It's unfair to expect a second season renewal till at least the back nine/after the holidays.
A five season arc was pitched to ABC at the first meeting (I believe with a season finale), so ratings be damned.
They said that, but they also said that there was an arc for the first season and some strong ideas about what they'd do for the second season. So I'd guess that the five season arc is somewhat loose and open to reworking as they get new ideas.

I think we'll get the usual Whedon formula of having a big-bad at the end of every season, but also having strong continuity. So I'm not really expecting an actual arc to be planned out for the whole show, just that the characters grow and change as the show goes along.
This show has been a crushing disappointment so far. Ratings hopefully gives them time to fix it, but it is only the goodwill I have toward the talent that keeps me there.

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