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January 08 2014

Ratings for Agents of SHIELD episode 1.11 "The Magical Place". Last night's episode got a 2.2/6 in the 18-49 demo.

Up slightly from the last episode.

To go up after a long break is fantastic! That was a surprise to me, but a welcome one.
Kidnapping Coulson and teasing the Tahiti reveal right before the break got people pretty invested, I think.
Given the long break very acceptable. However ABC's new policy on streaming is going to start hurting as the episodes become more recognizably serialized.
ABC's new streaming policy is also known as the Late Christmas Gift for Pirates policy.
I am not sure I understand why Beth said it had gone up, when this is what they say right in the article: "On ABC, Marvelís Agents of S.H.I.E.L.D. earned a 2.1 adults 18-49 rating, even with its most recent original on December 10 and matching its series low."
Dana, the same site said the last episode got a 2.0 (which makes this an increase).
I don't think ABC's streaming policy is going to be a problem, since it only applies to brand new episodes. People already wait a week in between episodes when they watch it live. The medium (cable vs. streaming) doesn't matter. You'll be a week behind everyone who watches it live, but almost everyone I know watches it days later on their DVR.
18-49 is the same (as the final ratings for 12/10). Total viewers went up 6%. AoS ratings from last night may still be adjusted up even more if history is any indication.

[ edited by IrrationaliTV on 2014-01-08 19:55 ]
If there is an issue with the show, it is The Team doesn't respect the size of the audience. BtVS worked as counterculture because WB could pay for a small cast, sparse effects, and witty dialogue. It's audience was just like its cast-small, intimate, highly inter-coordinated. MAOS needs to understand that it is straight-up culture, and needs to reflect more than just the hippest people on Planet Earth. We don't need more Agents-just more persons for them to interact with. (That's why the pilot is so great. It's not just about what happens on The Bus. Not that The Bus isn't interesting, but there should be more interesting things happening without.)
Well, while I thought this was not a good episode, it was light years ahead of the stupidity of Intelligence. That was banal, and I really was happy to see Marg Helgenberger back on TV, but boy, it was not good.
I liked Intelligence (my second viewing of it) and loved last night's AoS. It will be interesting to see how much of the post NCIS (which I actively dislike) audience that sampled Intelligence will follow it to its Monday night at 10 regular time slot.
Adjusted up to 2.2 in 18-49 demo, 6.63 million viewers.
Up over half a million. Not shabby.
I wish I could get my hands on C3 ratings for AoS (not published, not ever going to be but the actual ratings for which ABC gets paid). I bet it beats NCIS every week in 18-49 as L7 ratings seem to indicate.
Thanks Perseo. I'm just hanging on until the golden words, Season 2, are uttered.
Ninja Report, people quit on shows they can't keep up with. Its one of the main reasons networks love shows that have mostly standalone episodes*. The next day streaming we used to have allowed people who missed it live to catch up before the next live airing. This new arrangement does not do that.


*They also can be repeated out of order more easily.
I would rather AoS be challenging an have abysmal ratings than bland with decent ratings.
JDL, I'm well aware that people quit on things they can't keep up with - but my point is that the new streaming policy doesn't change that. There is no "can't" here - you just need to wait a little longer. Either you pirate the episode to get it now, or you wait. Or you forget about it and one rainy Sunday afternoon when there's nothing on, you think "hey, didn't I have a few episodes of SHIELD..." and then you catch up on what you've missed.

I think Fox has had this policy for a while now, and I don't see a lot of shows suffering specifically because of it. If you're a good show, you'll find an audience regardless of the medium. The audience might not be big enough for you to get renewed (ahem, Arrested Development) but you'll still have your devotees.

With Marvel and Netflix partnering up, I'm hoping all of the Agents of SHIELD episodes get posted to Netflix soon after the season ends. Then people have time to binge watch and maybe that will influence ABC in its renewal decision.
It does make it more difficult to keep up because if you miss one week's episode, you can't watch it until AFTER the next week's episode has already aired. I've given up on shows where my options were this or piracy.

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