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Whedonesque - a community weblog about Joss Whedon
"Yeah, I never told anyone about this, but I--I liked your poems."
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April 02 2014

Ratings for last night's episode of Agents of SHIELD. The episode got an 2.0/6 in the demo.

Cap has a new, not so secret mission: Give this show a well-deserved bump.
DVR numbers tend to tell a happier story, don't they?

[ edited by MrArg on 2014-04-02 21:18 ]
That's disappointing. It's getting so good. I guess the long hiatus didn't help.
The biggest problem is that 1) Its April and the weather has gotten better & 2) most of us are on DST which means its light out
till show time. People are out doing other stuff and it won't settle down for several weeks. Nobody's ratings other than sports
are very good atm, especially at 8:00.
JDL "It's April and the weather has gotten better...People are out doing other stuff..."

Speak for yourself. Where I am there's still WAY too much snow on the ground to get anything done outside, and we're due for another ice storm late tomorrow night/early Friday morning.

The biggest problem, in my opinion, is the inconsistent schedule. People don't like waiting a week or more between new episodes.
The show's three big problems:

1) A lot of bad press early. It's very, very hard to get viewers back once they leave, no matter how much a show improves.

2) Far too many breaks and hiatuses. Only people who are really invested in a show bother to check when it's coming back on.

3) A timeslot where it's up against two of the most popular shows on television.
@AndrewCrossett - I think that's exactly right. The Great Gnashing of Teeth early on, coupled with byzantine scheduling really did no one any favors. My assumption is the series will continue in the 1.7-2.2 range the rest of the way. I think it's unlikely we'll get any word about renewal until season wrap.

Should it be renewed (and I still think that's likely) my guess is they:

1) Change up the cast a bit and tell everyone Season 2 is New & Improved and good from the get go

2) Streamline the schedule. In the coming months I would not be surprised to see network TV, especially floundering networks, it mix it up a bit and adopt Cable/Netflix oriented scheduling

3) Move it to another night. They were never going to "win" Tuesday ... give it a family friendly slot elsewhere and see what it does when not going toe to toe with a ratings juggernaut
AndrewCrossett Said:

2) Far too many breaks and hiatuses. Only people who are really invested in a show bother to check when it's coming back on.


And this is a major problem. People get distracted, see and do other things and forget. I kinda love and hate the show, no regular or consistent air dates until now.

Time slots I'm not really concerned about, people like to watch when they want anyway.

[ edited by Krusher on 2014-04-02 22:15 ]
I wouldn't mind seeing it move to a different night, as long as it's not *gulp* Friday.
The show got adjusted up to 2.0.
Final ratings at tvbythenumbers.

"1) A lot of bad press early. It's very, very hard to get viewers back once they leave, no matter how much a show improves."


I agree... and am part of that group, I admit. I found it hard myself to stay with the show after making it a 'must see' appointment for the first several episodes, with mantra in my head: "Whedon + Shield.... it's going to be AMAZING'--- but then it wasn't.

I wanted to blame the idea that it might have been heavily handcuffed by being in a family abc slot, but the showrunners have seemed like they were given a lot of creative and financial support- so it doesn't sound like that was an issue...

I tune in blips here and there, but find it just not nearly as engaging as, say, a '24' episode. (Which I thought Shield was going to be: '24' meets 'Angel'.) And I feel bad to abandon it.

I probably will buy the dvd set when it's available to give it another chance, and try out the new season when the showrunners have had a chance to revamp the series- but the giant disappointment is that it's the ONLY Whedon series that didn't grab me within the first few episodes. Because of Whedon's wealth of experience making great television, I found it harder to give it leeway. (*Granted, Joss Whedon isn't directly involved, but.... still....it's the family name and there's got to be access to many of the great writers that were under any of the past Whedon series, no?)

Also, about the show surviving, given the cost... I know there's word that the show costs a fortune to produce- but I don't know why it should have to. Maybe they can lower the fx budget without harming it.

I never viewed Buffy, Angel, Firefly, or Dollhouse for amazing special effects or production value- but for the characters and the story content.

For me, I can forgive cheap production value on a tv show, but the stories I've seen so far (outside the pilot) just aren't connecting on a human level to me like many of the other Whedon tv shows have in the past.

When the showrunners ask in interviews to be a given time/forgiveness for a 'learning curve' for the first season.... it might be easier to understand coming from a group that has never done a television show before- but I can understand fan/critical ire when the name Whedon is synonymous with tv excellence and it doesn't feel like it's there. (After all, isn't this website named in honor of the name & legacy as well?) Agents is by no means an awful show- but it's certainly underwhelming, given the expectations and loyalty of those staying with it.
And it's still a hit on ABC coveted male demo.
Spring numbers do tend to be weaker than Fall across the board. Adjusted up to a 2.0 though, so that's a strong consistency. Cap, along with good episodes and a regular schedule? We might even go up a tenth or two!
JDL: "It's April and the weather has gotten better...People are out doing other stuff..."

Shadowquest: Speak for yourself. Where I am there's still WAY too much snow on the ground to get anything done outside, and we're due for another ice storm late tomorrow night/early Friday morning.

The biggest problem, in my opinion, is the inconsistent schedule. People don't like waiting a week or more between new episodes.


1) You missed my point about the weather & DST. It's nice enough that in most of the US people are more active in the evening even if where you are its not so hot.

2) The schedule. I for the life of me would not have scheduled an "event" in April and May at 8:00 and expected an audience and I sure as hell would not have
saved 7 new episode slots to deal with it. So yes at least some of those weeks off could have been avoided and I agree that they hurt somewhat. My best guess is
perhaps 2 to 3 tenths of a ratings point. As always YMMV.

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