From the article:
The pilot is inspired by the duo's popular online videos, which have amassed millions of views and fans, including Joss Whedon, who, along with Nathan Fillion, have appeared in some of the shorts.
. . .
Kocher and McElhaney created BriTANick in 2008 after the duo graduated from NYU's Tisch School of the Arts. The duo writes, directs, edits and acts in all of their videos. They've produced more than 30 shorts, including "The Coach," featuring Whedon, who called the pair "film greatness."
The site also includes a link to "The Coach".