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Whedonesque - a community weblog about Joss Whedon
"And the funny keeps on coming."
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August 18 2014

Mysterious new 'Agents of S.H.I.E.L.D.' billboard unveiled in Los Angeles. Actually it's not that mysterious if you watched the Season 1 finale.

Not sure anyone who doesn't watch the show would have any idea what that is.
Actually, itís still pretty mysterious. To me anyway :-P
And: bold move marketing-wise ...
It looks like an eletronic plant to me.

If they wanted a viral marketing, probably something in the lines of the Haruhi Hunting from Kyoto Animation should be better.
I'm guessing this is just the first step in a larger plan. First they'll get people looking at that and wondering, "What the heck is that thing?" Once people are salivating a bit, they'll unveil another ad that will connect the diagram with Agents of SHIELD.
I don't know if this is really going to have a big impact. This is in LA, where people see movie and TV billboards all over the place. You need to separate yourself from the pack, whether it's a genuinely great ad or something that grabs people's attention, like the worm in the eyeball for The Strain.

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