May 02 2015
'Avengers: Age of Ultron' scores second biggest opening day of all time.
Avengers: Age of Ultron pulled in $84.5 million during its first day at the domestic box office.
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Simon | May 02, 08:42 CET
IrrationaliTV | May 02, 09:00 CET
eddy | May 02, 10:07 CET
It feels sad saying this, but as a box office geek I'm kind of disappointed with this number. Indications last night were that it would make somewhere between $90m-$100m for the day, and $84.5m means it made less on its actual Friday than The Avengers did ($57m vs. $63m), and almost surely will come in under the first film's $207m opening weekend record. Beyond that, the A- CinemaScore is troubling -- that's lower than The Avengers (which managed a very rare A+), all three Iron Man films, and Guardians of the Galaxy; and even with not-beloved films like Thor: The Dark World and The Amazing Spider-Man.
The Dark Shape | May 02, 10:26 CET
I think fan word of mouth is going to drive more sales and it will continue to do well. It's a good movie, despite the critics.
Will Ultron beat Harry Potter or the Avengers? Maybe or maybe not, but isn't it cool that we are talking about it?
hann23 | May 02, 10:53 CET
That's the thing. Based on the lower bulk-of-Friday gross and significantly lower CinemaScore (an A- for a comic book film is mediocre), all indications are that word-of-mouth on this film isn't terribly positive.
The Dark Shape | May 02, 10:58 CET
Unfortunately, movies like this are sometimes judged more by how many GIFs they generate, not how good the story is.
AndrewCrossett | May 02, 11:18 CET
This is absolutely my concern. Everything that works about Age of Ultron is pure Joss (and admittedly, some of what doesn't work is him too), but I worry that he'll take the hit on this movie in the same way that Favreau took the blame for Iron Man 2.
The Dark Shape | May 02, 11:20 CET
Simon | May 02, 11:23 CET
The Dark Shape | May 02, 11:29 CET
gossi | May 02, 12:02 CET
jcs | May 02, 12:05 CET
It doesn't have the critical acclaim the first one did. So what? It's still certified fresh on RT and the Metascore is almost the same. It will have one of the biggest openings of all time. Who'd have thought the two biggest openings in the US would be for movies written and directed by Joss? And it will earn way more oversees!
From a box office point of view: it's huge.
Ricardo L. | May 02, 12:30 CET
Iron Man 2 was a massive hit that also received an A CinemaScore, and Jon Favreau took a hit from it.
Because it's a scale that's always weighted toward the positive. Green Lantern has the lowest superhero CinemaScore I can find, and that pulled a B.
The Dark Shape | May 02, 12:36 CET
gossi | May 02, 13:05 CET
baxter | May 02, 16:23 CET
PaperSpock | May 02, 17:17 CET
IrrationaliTV | May 02, 18:03 CET
PaperSpock | May 02, 18:45 CET
Early word is that the film dropped 30%-ish today, meaning it made somewhere in 50s. By comparison, Avengers made $69m and Iron Man 3 made $62m their first Saturdays.
The Dark Shape | May 02, 22:09 CET
IrrationaliTV | May 02, 22:43 CET
We clear? Good talk.
The Dark Shape | May 02, 22:52 CET
IrrationaliTV | May 02, 22:58 CET
Also Serenity got a A. But Cabin in the Woods wasn't listed. Buffy got a B+ which goes to show there is no accounting for taste.
Simon | May 02, 23:03 CET
We wouldn't be worried about the Box Office if Disney got their damn act together
and made Black Widow merchandise available for one and all....
There. I said it.
Now I'm grabbing my blow-up Thor Hammer ---- you know, the one you can actually lift ----and I'm going to help the Australian Box Office by seeing Ultron for
the 2nd ( and 3rd ) time....
--------
MeyrinkM | May 02, 23:20 CET
JDL | May 03, 01:25 CET
No, it becomes "news" to ask: "Is the blockbuster franchise that blew records wide open now starting to crack?" Websites and news media have to generate controversy and excitement.
So they're now speculating about "What will Joss do now?" That's Grade A amazing... that means they're NOT making that other kind of spin on the movie. This is pretty much the best we can hope for.
Ronald_SF | May 03, 01:57 CET
gossi | May 03, 09:31 CET
the ninja report | May 03, 17:22 CET