April 08
2004
Fox: Specializing in killing good shows young.
You can say that again. The associated press report on the end on Wonderfalls.
HellFire4355
| Wonderfalls
| 04:37 CET
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7 comments total
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Scott | April 08, 04:45 CET
Invisible Green | April 08, 04:53 CET
phlebotinin | April 08, 05:13 CET
herb | April 08, 05:18 CET
HellFire4355 | April 08, 05:38 CET
Tim was just on the Succubus Club, and he had some interesting things to say about the future of network TV that got me to thinking. He pointed out that, once upon a time, all the major networks used to have programming that gave them unique identities. It helped viewers find programs suited to their personal taste. (Older and more conservative? Go with CBS. A little more experimental, but still respectable? Try NBC. Younger and trendier? ABC is your 'net. I can remember watching ABC programming for hours at a time in the '70's, as a kid. Their shows were considered more fun and somewhat racy back then, so I was immediately drawn to them over the more bland offerings my parents preferred.)
Then Fox came along in the '80's and blew all the old niches out of the water by aiming more at specific demographics -- the precious 18 to 34 bracket, mainly. Suddenly, they were the go-to place for cutting-edge stuff. Slowly, other networks started trying to copy their winning strategy, but in the meantime reality TV appeared and began its takeover of the broadcast airwaves. Now all the broadcast 'nets are starting to look alike, and Tim opined that reality TV has caused the Big Four to lose their distinctive traits. This is why scripted TV may be in trouble, and why he says writers like him may be outgrowing broadcast TV. Cable, on the other hand, is exploding with quality shows these days. "The Sopranos" may not pull in as many eyeballs as, say, "The Apprentice", but it's a cultural phenomenon just the same, and one of quality and originality that's recognized everywhere.
Tim's observation about the difference between broadcast and cable made note of the fact that they operate on totally different business models. Broadcast networks sell advertising, which means keeping consumers buying stuff promoted by paid sponsers is what pays the bills. Cable channels, on the other hand, work on a subscription basis; they sell themselves, which is why they can promote and nurture more unusual and experimental shows that the Big Four seem to no longer have any interest in developing. To them, it's all about their identity in the marketplace, and subscribers are willing to pay to bring that into their homes on a daily basis because they're looking for something different than the sea of mediocrity elsewhere. Bravo, HBO and Showtime have strong identities. Increasingly, ABC, CBS, NBC and Fox, don't.
The times, they are a'changin'. We think broadcast TV is bad now. Just wait until everyone who's really talented (and tired of being hamstrung by S&P and corporate meddlers) refuses to write for network TV anymore because they can get the respect and creative control on cable they deserve. It sounded like Tim was mulling the thought of such an option himself; it makes sense. Maybe cable is where all the really good TV will be in a few years?
[ edited by Wiseblood on 2004-04-08 05:54 ]
Wiseblood | April 08, 07:48 CET
Caroline | April 08, 09:11 CET