Buffy and So the Intensifier. Buffy is mentioned as the possible source of a relatively new usage of the word 'so'.
So is oh, so 2004. I stole that from Christian Totís review of a rock concert in The Washington Times: Times change, and todayís listeners wanna hear Jet, the Strokes and other, oh, so 2004 music.
The hot adverb, used there to emphasize timeliness, is more often used to signify the out-of-date. On Fox TV, Laura Ingraham, the conservative radio host, said of the talk about Bill Clintonís autobiography, The Monica Lewinsky stuff now really seems so last century. The popularization of this usage may have begun with Buffy the Vampire Slayer in 1992, when Buffy pointed to a new jacket and was told: Please! Thatís so five minutes ago.
July 24 2004
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