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"You're stepping on my moment of manliness here."
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October 17 2004

The Big Tease. A New York Post interview with the creators of "The Grudge" Trailer, paying attention to one particular scene with SMG which had "film fans gabbing for weeks". Interesting Read.

I've edited your post slightly as your initial subject line could be interpreted as having a spoiler for the movie.
Interesting story, although it feels like it was cut in half. My only comment is, yes, test audiences want to know more about the movie after seeing the trailer. That's only natural because they're halfway to an approval of the trailer already because they are a test audience for trailers. (Hope that comes out right.) IOW, they're telling the makers *what they want to hear*. Which, to me, is not a confirmation of the maker's practices of giving away the story or sticking with a Voice of God narrator or not using women as narrators. And I can't believe they use test audiences for trailers, fer whossits' sakes!
Test audiences would naturally want the entire story, but then would say if they know the entire story they won't bother to go see it. However this isn't necessarily true. It would be a tricky job not to just listen to test audiences of anything, but also decipher what their words actually mean to the movie maker. You want to leave an audience wanting more with a Teaser. That's the whole point. However, you don't want to give them too little, because then they'll just be confused and apathetic towards it.

I liked how they did the Hellboy trailers. They gave you a lot, but they didn't give it all away. the "button" for Hellboy was when he'd say "how big could it be" just before a tentacle from "it" snagged him and dragged him down a hallway, but you had to pay for a ticket to actually see how big it is. So a trailer's button should give the audience a question and then leave them pondering the answer. The Grudge's button certainly does that.

I'm trying to find a more solid link on the Web, but I recall the trailer to Jerry Seinfeld's Comedian, a sorta documentary kinda movie, was hilarious. It purposefully made fun of the whole "Voice of God" concept in trailers, featuring one of the few internationally praised VoG voiceover dudes.. uh, I forget his name..

"IN A WORLD! WHERE LAUGHTER! WAS KING!"
"Uh, no 'in a world' Jack."
"WHAT DO YOU MEAN?"
"It's not that kinda movie."
"OH? OKAY."
"okay."
"..IN A LAND THAT-"
"no in a land, either."
"IN A TIME!"
"i don't think so."
"IN A LAND! BEFORE TIME!"
"it's about a comedian, Jack."
"ONE MAN!"
"no."
"WHEN YOUR LIFE IS NO LONGER YOUR OWN!"
"what does that mean?"
"WHEN EVERYTHING YOU KNOW! IS WRONG!"
"that's wrong"
"IN AN OUTPOST!"
"no."
"ON THE EDGE OF SPACE!"
"there's no space!"
"A GIRL!"
"no!"
"TWO GIRLS!"
"no!"
"NOW!"
"wha?"
"MORE THAN EVER!"
"stop it."
"A RENEGADE COP!"
"i hate you."
"A ROBOT RENEGADE COP!"
"you're fired"
"YOU'RE FIRED!"
"no. you're actually fired."
"I'M FIRED!"
"get out of the booth, Jack."
"NO! I LIKE IT IN HERE!"
ZachsMind,
That was hilarious. I have to share it with all my friends...

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