Zoic Helps Create Space Raiders For NFL. Interesting ship there ... sort of reminiscent of our very own Serenity, if I'm not completely mistaken.... Could this be an exquisitely subtle form of cross-brand subliminal advertising for the movie?
Maybe not such a crazy theory, if @radical.media Director Dave Meyers is a Firefly flan. We are legion. :)
Could it be the plan is to instill familiarity with Serenity-like visuals in football lovers (a broad and more mainstream cross-section of the U.S. population), who will connect Zoic's spaceship image to Serenity promotion, resulting, hopefully, in increased interest in checking out the movie itself come September?
Whether it's intentional or not, I hope it works!
[Edited for topic sex appeal. Did it work?]
December 17 2004
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