A tale of two networks. (reg req) An interesting article from the Hollywood Reporter about the birth of the WB and UPN. "The WB trailed UPN in the ratings in the first two years. But the WB leap-frogged ahead in 1997 as its schedule caught fire with such drama hits as "Buffy the Vampire Slayer".
"From then on, WB has maintained a sizable advantage over the WB in one key measure of a network's health: advertising sales. Last spring, WB booked an estimated $675 million in upfront advertising sales for the current TV season, compared with about $350 million for UPN.
Daly recalls that in the months before WB took flight, there were board-room battles with former Time Warner vice chairman Ted Turner about whether the media conglomerate should continue to invest in the WB.
"There was a lot of heat inside the company. Ted was very much against it," Daly says. "But eventually the board of directors supported us on it, and the WB turned out to be a very good asset for the company. I'm very proud of the fact that it's 10 years old. I think it'll be around for a long time."
January 11 2005
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