Creating Buzz for Serenity.
It may be brief but this article could be the first sign that Universal's screening campaign is creating awareness for the movie in the mainstream media (reg req).
Earlier this week I said:
"Sold out screenings for fans and getting it reported in the likes of Slashdot.org is all very well but I want to see it getting mentioned in big regional newspapers. But I have yet to see this happen."
Well it's now starting to get mentioned. Be interesting to see the screenings get mentioned elsewhere.
May 28 2005
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Carl | May 28, 03:39 CET
KernelM | May 28, 03:52 CET
Dont know if this is true or not though, some confirmation would be nice, although the general rule seems to be that confirmation is only available after the screenings have sold out :)
Livejournal entry
There should be some sort of special recognition or diploma for the fans that have managed to see Serenity three or more times before the official release of the film.
[ edited by jpr on 2005-05-28 12:16 ]
jpr | May 28, 05:05 CET
"Cinncinatti Newport Levee AMC"
I used to live near that theather a year ago! Damn it to hell!
eddy | May 28, 05:47 CET
Lioness | May 28, 05:49 CET
ETA, Sorry now I understand which piece you mean
[ edited by jpr on 2005-05-28 12:53 ]
jpr | May 28, 05:51 CET
Simon | May 28, 06:12 CET
Caroline | May 28, 09:07 CET
C. A. Bridges | May 28, 09:13 CET
It's great, free publicity for Serenity. People reading this paper or site will wonder, huh, what's all this about? Universal may very well know what it's doing with these pre-screenings. Stimulate coverage of this seemingly out of nowhere fan movement via these pre-screenings and then start hitting wider audiences directly with trailers in movie theaters, on TV, etc., and then longer magazine articles about the actors, the movie, etc.
phlebotinin | May 28, 09:42 CET
There was a "Can't stop the signal" campaign? I don't even understand what "Can't stop the signal" means. All I know is that it's the movie's tagline.
Invisible Green | May 28, 11:40 CET
I think the writer got confused on that aspect. There was no fan campaign called "Can't stop the signal". There is however the Universal screening campaign called "Can't Stop The Signal".
Simon | May 28, 11:55 CET
samatwitch from our local Firefly Meetup group was able to attend the Portland screening (with many thanks to electricspacegirl and m'cookies!) and she mentioned on the phone to me the next day this initial rumour of 9 June; I sincerely do hope that it gets moved to 23 June instead so I won't have to choose between a pre-screening and my best friend's bachelour party. 'What kind of friend are you?' many of you must be thinking; fret not, it wouldn't be a choice anyway, I'm definitely going to be there for my buddy, but hey, I'm human and damned if I wouldn't feel just a little resentment knowing I missed out yet again, 'oh' for three.
*Sigh* only 125 days to go; the original release date was exactly 100 days after my birthday, so that was all set to be a fun countdown that I can begin in earnest come *does the math, carries the one* ...um, 22 June?
(ETA: the usual punctuation and grammar corrections, oops)
[ edited by gorramit on 2005-05-28 20:19 ]
gorramit | May 28, 11:58 CET
Lunakitty | May 28, 13:26 CET
electricspacegirl | May 28, 14:21 CET
"In order for this BDM to be huge on it's opening weekend, and for weeks to follow, we need to get the press talking about it. Not just the reviews that will come from the press junkets that Universal sets up. We need to create some serious buzz.
Look at Star Wars. I know, it's a well established franchise that really didn't need anyone's help to be huge, but all those TV news camaras and newspaper articles showing the fans lining up didn't hurt. I'm not saying we have to camp out for weeks to get that kind of press. But we, the fans, can help bring out those kind of reporters. Check out this article from Miami:
http://www.miami.com/mld/miamiherald/living/people/11759673.htm
When the next screening goes up for sale, start calling the local press: newspapers, local TV news stations, free press rags (i.e. LAWeekly) anything you can think of. Does anyone have an "in" over at Entertainment Tonight? How about Access Hollyowood? These type of shows would love to get a little sound bite before the film hits, to say "you saw it here first!" A lot of local TV stations have a hotline you can call if you know of a news worthy story. If anyone has any type of contact names or numbers for whatever kind of press, please post them so we can all write / email / call.
This is doable people. I'm posting this on multiple pages in the forum to get maximum exposure. As of today, there are over 35,000 of us here. That kind of number can make a difference."
I agree with this person. I've been thinking of doing this before, but I'm really shy when it comes to something like this. But to hell with shyness. I'll call up anyone I can think of. I want the media to know about this.
[ edited by electricspacegirl on 2005-05-28 22:47 ]
electricspacegirl | May 28, 15:46 CET
CrazyMutha29 | May 28, 16:54 CET
electricspacegirl | May 28, 17:08 CET
Madhatter | May 28, 17:25 CET
PS I was on low wage security staff. Sometimes my boss would whisper to me, "Can you keep a secret?" And then he'd tell me which big name singer or band was coming to town.
[ edited by April on 2005-05-31 01:18 ]
[ edited by April on 2005-05-31 01:23 ]
WhoIsOmega? | May 30, 18:16 CET