Is that supposed to be Mr. Universe's tv's? Mild spoiler for the movie under the black bar.

eddy | August 12, 23:50 CET

Serenity is mispelled in the header.

SerenityScape | August 13, 00:18 CET

Well...'Serentity' might draw in a whole different kind of audience...

Rogue Slayer | August 13, 00:21 CET

You can move the chair around by clicking and dragging. I don't think it actually does anything, but it's kind of neat for a few seconds at least.

Okkay | August 13, 00:45 CET

Struck me as a bit of an odd choice design wise, so I looked up the domain for clues as to where it might have been built. Looks like it's XYi.com. Great site.

herb | August 13, 00:52 CET

LOL Herb I did the same thing, before I even looked at the site (I thought the misspelling in the title tag was the giveaway of an amateur site... but just sloppy professionals!)

Why is there a distinct "international" site? Isn't it the *WORLD* wide web? And if it is international, why is it only in English? Before Serenity I don't think I ever looked at online marketing for a movie beyond banner ads, so maybe this is normal.

gingeriffic | August 13, 01:03 CET

Huh, that's just odd. Anyone know anything else about this?

Simon | August 13, 01:27 CET

to Gingeriffic,
the reason the site may be considered international is that it's co-run by Universal's international distributor, United International Pictures. The other reason is the trailer itself, which is a little different from the one released on Sci-Fi a couple of weeks ago...but familiar to those who went to cantstopthesignal.co.uk.

impalergeneral | August 13, 02:06 CET

I get your point, impalergeneral, but I thing gingeriffic is on to something...market the the damned thing as though every single person on earth is a potential customer or viewer (which is true) and I bet things can really take off...

Chris inVirginia | August 13, 02:33 CET

Very weird, and un-Serenity-looking.

But what's very interesting is this. A direct link to the high-res trailer. :-D

Niels | August 13, 02:49 CET

the reason the site may be considered international is that it's co-run by Universal's international distributor, United International Pictures.

Or the site simply plastered both logos onto itself.

The One True b!X | August 13, 03:03 CET

Notice that if you download the XL trailer, the titlebar in Quicktime reads... "The 40 Year Old Virgin".

(Yes, the trailer itself in fact is "Serenity".)

The One True b!X | August 13, 03:20 CET

OK for everyone who thinks it's weird. It's a definate tie-in to a new charater who features in the movie. If you wonder any more about it than that you may get a spoiler! It's a very very kool site! Me Likey..

nixygirl | August 13, 05:16 CET

Well, it seems to cater to those who like fancy flash sites with lots of useless annoying animations and a navigation that is neither intuitive nor efficient. In other words: a whole lot of people ,-)

I always wonder if sites that make you play around and figure everything out yourself are intriguing or losing visitors.

Trienco | August 13, 10:39 CET

Curious choices they are showing on the screens. Weather reports and a kids' show based on Rosemary Well's Max and Ruby stories, among others. And lots of bits from the trailers,
I'm going to have to keep checking this one.

Lioness | August 13, 20:02 CET

It'll all add up when you see the movie.

nixygirl | August 13, 20:24 CET

Trienco wrote:


I think the coveted audience for most movies nowadays is boys from twelve to fifteen years old, who spend a lot of money on entertainment and pay to see a movie multiple times in the theater. This group also might enjoy playing around on a website to find out how to do things, not unlike video game "Easter eggs." They also might be less bothered by "Serenity" and "Shepherd" being misspelled. :)

Especially because it's an action-adventure movie, Serenity is going to be marketed to this group in some fashion. Of course, some young-uns will be coming for the story and characterization more than the explosions. From the beginning, Firefly has had its share of "Brownjackets."

[ edited by Ying on 2005-08-13 19:03 ]

Ying | August 13, 21:01 CET