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August 12 2005

New International site for Serenity. Someone from the movie message board found this site. It's a bunch of screens with a chair, and says "A Joss Whedon Film, Serenity, in cinemas soon." One screen will link you to the international trailer. Another one will give you info on the crew. Pretty unusual.

Is that supposed to be Mild spoiler for the movie under the black bar.
Serenity is mispelled in the header.
Well...'Serentity' might draw in a whole different kind of audience...
You can move the chair around by clicking and dragging. I don't think it actually does anything, but it's kind of neat for a few seconds at least.
Struck me as a bit of an odd choice design wise, so I looked up the domain for clues as to where it might have been built. Looks like it's XYi.com. Great site.
LOL Herb I did the same thing, before I even looked at the site (I thought the misspelling in the title tag was the giveaway of an amateur site... but just sloppy professionals!)

Why is there a distinct "international" site? Isn't it the *WORLD* wide web? And if it is international, why is it only in English? Before Serenity I don't think I ever looked at online marketing for a movie beyond banner ads, so maybe this is normal.
Huh, that's just odd. Anyone know anything else about this?
to Gingeriffic,
the reason the site may be considered international is that it's co-run by Universal's international distributor, United International Pictures. The other reason is the trailer itself, which is a little different from the one released on Sci-Fi a couple of weeks ago...but familiar to those who went to cantstopthesignal.co.uk.
I get your point, impalergeneral, but I thing gingeriffic is on to something...market the the damned thing as though every single person on earth is a potential customer or viewer (which is true) and I bet things can really take off...
Very weird, and un-Serenity-looking.

But what's very interesting is this. A direct link to the high-res trailer. :-D
the reason the site may be considered international is that it's co-run by Universal's international distributor, United International Pictures.

Or the site simply plastered both logos onto itself.
Notice that if you download the XL trailer, the titlebar in Quicktime reads... "The 40 Year Old Virgin".

(Yes, the trailer itself in fact is "Serenity".)
OK for everyone who thinks it's weird. It's a definate tie-in to a new charater who features in the movie. If you wonder any more about it than that you may get a spoiler! It's a very very kool site! Me Likey..
Well, it seems to cater to those who like fancy flash sites with lots of useless annoying animations and a navigation that is neither intuitive nor efficient. In other words: a whole lot of people ,-)

I always wonder if sites that make you play around and figure everything out yourself are intriguing or losing visitors.
Curious choices they are showing on the screens. Weather reports and a kids' show based on Rosemary Well's Max and Ruby stories, among others. And lots of bits from the trailers,
I'm going to have to keep checking this one.
It'll all add up when you see the movie.
Trienco wrote:
Well, it seems to cater to those who like fancy flash sites with lots of useless annoying animations and a navigation that is neither intuitive nor efficient. In other words: a whole lot of people ,-)

I always wonder if sites that make you play around and figure everything out yourself are intriguing or losing visitors.


I think the coveted audience for most movies nowadays is boys from twelve to fifteen years old, who spend a lot of money on entertainment and pay to see a movie multiple times in the theater. This group also might enjoy playing around on a website to find out how to do things, not unlike video game "Easter eggs." They also might be less bothered by "Serenity" and "Shepherd" being misspelled. :)

Especially because it's an action-adventure movie, Serenity is going to be marketed to this group in some fashion. Of course, some young-uns will be coming for the story and characterization more than the explosions. From the beginning, Firefly has had its share of "Brownjackets."

[ edited by Ying on 2005-08-13 19:03 ]

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