That makes me giggle :)

zeitgeist | September 06, 22:14 CET

Wow, so Jayne and Mal are going to wrestle? I'm entering!

electricspacegirl | September 06, 22:19 CET

I think it said Kaylee and the winner, but I could be reading it wrong.

zeitgeist | September 06, 22:22 CET

I thought it was Glory!

nixygirl | September 06, 22:37 CET

This is great! I've been a big fan of Vince for decades...his WWF (now WWE) is the leader...actually the only major player left...in professional wrestling in the States! Talk about a core of rabid fans...and turning them on to "Serenity" can only be described as "shiny"! Vince is a marketing genius, he built his father's regional organization into the world leader and, forgetting about his venture into pro football (anyone can make a mistake), his business sense is unmatched!

Calledon | September 06, 22:41 CET

Oh my. Serenity is really making it in all the promotional tours. This was the last place I would've expected to see it. I agree, this is great (and I'm giggling too).

Madhatter | September 06, 23:16 CET

Speaking of mad Serenity promotion, Kirsty (my partner in crime on the UK Serenity documentary) is in LA at the mo and sent this:

"Hi guys, I'm still in LA but thought I would let you know that there are Serenity posters everywhere and it's not out until the end of the month. I went to Universal Studios on Thursday and they have a massive Serenity poster on the wall just as you walk in. On the tour you can see loads of massive billboard style posters on the exterior of the sound studios.

Safe to say that Serenity is being pushed here. I know it's LA and they have a big movie going population, but there are some serious Serenity posters, and even the Universal tour bus has decals for Serenity on it."

gossi | September 06, 23:27 CET

I'm not a wrestling fan, but I've known a few, and they all loved ass-kicking women. This could be seriously shiny.

jaynelovesvera | September 06, 23:37 CET

I atill say Adam Baldwin could make a good WWE character, complete with the "Hero of Canton" theme

impalergeneral | September 06, 23:43 CET

Jayne would definitely be a pro wrestling fan; he'd probably think it was "real." ;)

bobster | September 06, 23:56 CET

Ummm... Think it was "Real"... How much more real can you get??? ;)

SpookyRiverFan | September 07, 00:09 CET

Jayne would be an even bigger fan of UFC Fighting. Now that shit's real.

SpikeBad | September 07, 00:38 CET

It's nice to see some cross-promotion, and I really think that with any film, if the studio spends plenty of money on good marketing then it will be successful, as long as the film is good enough to back it up. Of course it is a very unpredictable industry, but generally it works. Examples of those most likely to do poorly despite a good marketing campaign are those that are critically panned all round (think Gigli or Catwoman) or are just too unconventional for the bulk of the audience.

I think Serenity should do well because it has a dedicated group of fans behind it, a decent advertising campaign, and is a good film. It's original but not so unusual as to alienate a lot of people.

Razor | September 07, 00:59 CET

I think the point here is to get the WWF fans behind 'Serenity'. That's good...I think.

Madhatter | September 07, 02:25 CET

Please! Madhatter! It's WWE. The World Wildlife Fund had a big court battle over it. ;)
And I can't wait till people stop asking me if I am a wrestler everytime I wear my World Wildlife Fund Hat!

And back to BIG promos - we have a Serenity poster covering half a building at a big intersection in Toronto. Very cool!

Lioness | September 07, 02:36 CET

You do? Photos, photos Lioness! ;)

gossi | September 07, 03:32 CET

LOL, Lioness!

Madhatter | September 07, 03:48 CET

Yes Lioness, I want to see photos too!

nixygirl | September 07, 06:56 CET

GREAT to see the cross promotion. It's fun to think what WWE fans will think when they see the banner, which looks like the ad for a wrestling championship bout... ;)

[ edited by Ronald_SF on 2005-09-07 09:15 ]

Ronald_SF | September 07, 11:07 CET