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Whedonesque - a community weblog about Joss Whedon
"She saved the world. A lot."
11983 members | you are not logged in | 27 July 2017


September 30 2005

How Fox killed Firefly and brought Universal Serenity. Excellent blog analysis from a professional marketer's pov of Fox's bungling and Universal's smarts in the story of Firefly/Serenity. There are Whedon fans everywhere, evidently.

Heh, that's just ... neat :)

Thanks for sharing, phlebotinin
Yup, thanks. This made me a bit goosebumpy.
Wow, that was very cool. And I loved the conversion story at the end!
I'm still waiting for the apology from Fox ;)
"Universal Serenity". Sounds bigger than "world peace". Hmm.
Such a great article.

Oh, how wonderful it is to be a Whedonite on this day...

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