October 01 2005
Overnight data shows Serenity takes 3.9m at the box office on Friday
coming in 2nd for the day, after Jodi Foster's "Flightplan". It beats "The Corpse Bride", "A History of Violence" and "Into The Blue". This is excellent news, as it puts the predictions on target. It also has the 2nd highest person count after "A History of Violence". It is important people go to see the movie tonight and Sunday. Update: New figures show Serenity took $4.2m. Update 2: Box Office Mojo show $3.9m again.
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Christopher | October 01, 19:29 CET
gossi | October 01, 19:31 CET
To quote O-Ren Ishii:
"TEAR THE [female dog] APART!"
UnpluggedCrazy | October 01, 19:33 CET
RavenU | October 01, 19:35 CET
Basically, what this says is that it didn't bomb. I mean, it got the 2nd highest return per screen - that is hugely good news!
With the amount of screens Serenity was opening with, it would have struggled to make the kind of money some people were predicting. At a maximum it could be $30m, but more likely in the $12-15m range.
[ edited by gossi on 2005-10-01 17:38 ]
gossi | October 01, 19:37 CET
Impossible | October 01, 19:57 CET
gossi | October 01, 19:59 CET
Then after this weekend, unless word of mouth performs a miracle...it'll drop off the charts fastttt. Good to hear it's beating the craphole that is probably Into the Blue though.
BurkleFreak | October 01, 19:59 CET
MySerenity | October 01, 20:02 CET
BurkleFreak | October 01, 20:03 CET
Remember, you have international box office to add to this.
[ edited by gossi on 2005-10-01 18:07 ]
gossi | October 01, 20:03 CET
Eric G | October 01, 20:05 CET
gossi | October 01, 20:07 CET
Succatash | October 01, 20:08 CET
Firefly Flanatic | October 01, 20:10 CET
MySerenity: Yes but it also seems now to be in the most theatres by at least 500 more screens. So it being the biggest this weekend for new openings should be a given.
[ edited by RavenU on 2005-10-01 18:16 ]
RavenU | October 01, 20:11 CET
Katy | October 01, 20:14 CET
Christopher | October 01, 20:15 CET
gossi | October 01, 20:16 CET
What I thought was interesting was the gross per screen. Serenity was higher than Flight Plan on that, but a bit lower than A History of Violence.
newcj | October 01, 20:24 CET
gossi | October 01, 20:30 CET
Simon | October 01, 20:31 CET
http://www.boxofficemojo.com/daily/chart/?sortdate=2005-09-23&p=.htm
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[ edited by gossi on 2005-10-01 18:33 ]
gossi | October 01, 20:33 CET
Ocular | October 01, 20:44 CET
RavenU | October 01, 20:46 CET
But could it have done better on more screens? And with this I'd like to welcome new Serenity fans to the world of the Buffyverse and Firefly. There's always been a huge issue in the fandoms regarding the lack of promotion of Joss' work. If the WB had promoted Angel better and put it on a better timeslot would it have cancelled? And of course we could substitute Fox for the WB and Firefly for Angel and say exactly the same.
Regardless of whether Serenity gets a sequel or not, I bet my bottom dollar that during the next few weeks and months that we will see a general theme of "Universal should have gone for more screenings" on various message boards and forums.
Simon | October 01, 20:54 CET
I feel that we can build an audience, based on great reviews and continued excitement from the fans. I'm still hoping we'll make $15 million this weekend, but I want us to make $20 million NEXT weekend!
embers | October 01, 20:56 CET
One fact is clear: those saying there were 5 million hardcore Firefly fans were wrong. In the US at least. Those numbers suggest about a million people turned up opening night I believe, and thats include familys and friends of fans.
I think it should be clear Universal DID spend a lot of money on adverts - I mean, season premieres of Lost, House, The Simpsons. Without those adverts, I suspect these numbers would have been much smaller.
I don't think this news should be seen as a bad thing at all. Serenity was never going to be Star Wars from the get go. It needs time.
gossi | October 01, 21:02 CET
Maybe this will help: A great ad in today's NY Times, about 2/3 of a page, with killer pull quotes, beginning with "Two Thumbs Up" from Ebert and Roeper, followed by Los Angeles Times, Chicago Tribune, New York Magazine, Washington Post, New York Times, Village Voice, Orange County Register, San Francisco Chronicle, and Detroit News.
Flight Plan has a smaller ad, and the only movie with a full page ad is the Cameron Diaz/Shirley McClain chick flick sneak preview.
Universal is pulling its weight.
Saw it yesterday, going again today, have shoved several dozen people into the theater this weekend already. A friend who lives in central western Virginia says it won't open in his area till next week...so maybe we can really have legs. Let's keep our optimism high, folks!
Chris inVirginia | October 01, 21:05 CET
Calledon | October 01, 21:06 CET
This is kinda like an election result night. And in case anyone thinks I'm being very grumpy and cynical, I will always be eternally grateful for Universal giving the go ahead for Serenity to be made.
Simon | October 01, 21:06 CET
I would be suprised though if there was a huge second week drop-off, I talked to 6 people who had never seen firefly, and all of them loved it. Heck even someone who hated Firefly loved it.
Worst case scenario, we don't get a sequel, but yknow, this would work for me as a big finale, even if I want it to continue.
[ edited by rabid on 2005-10-01 19:21 ]
rabid | October 01, 21:20 CET
http://www.the-numbers.com/charts/today.html
which indicate that Serenity took $4.2m.
Simon | October 01, 21:33 CET
Also, Serenity was only open at 63% of the screens that Flight Plan was on, so it's gross was obviously going to be more limited than that.
Razor | October 01, 21:38 CET
I don't know the budget for the Jodie Foster film but I bet she personally made 12-15 million. What did Nathan Fillian and the rest of the BDH's pull down? $300-400K each?
On the other hand, if they don't let Joss make another Firefly movie, maybe we'll get a Buffy movie instead (how cool would that be? Personally, I'd rather see a Buffy 1 versus a Serenity 2)
alexreager | October 01, 21:42 CET
(And then get canceled, obviously).
[ edited by gossi on 2005-10-01 19:44 ]
gossi | October 01, 21:43 CET
spikeangellover | October 01, 21:48 CET
(Then again, I always have faith that the mainstream will see the Joss light.)
wrinkled time | October 01, 21:49 CET
Uhm, I hope it will be exactly like Star Wars which opened first weekend in 43 theaters and made 1,554,475 and then the next weekend went on 757 screens and grossed $6,806,951.
Source.
Also of interest.
[ edited by PowerToThePeople on 2005-10-01 20:13 ]
[ edited by PowerToThePeople on 2005-10-01 20:31 ]
PowerToThePeople | October 01, 21:51 CET
I think the very positive reviews helped the movie and will give it legs.
At dailykos, the political blog where I post, I mentioned I was going to see Serenity and several people replied they were, too. And then on Friday kos himself posted in a thread title he was planning on seeing it, so I think word-of-mouth at all sorts of different websites will really help the movie.
Reddygirl | October 01, 21:51 CET
gossi | October 01, 22:23 CET
rockchalkwatcher | October 01, 22:25 CET
bonzob | October 01, 22:46 CET
Impossible | October 01, 23:19 CET
April | October 01, 23:33 CET
bonzob | October 01, 23:44 CET
gossi | October 02, 01:34 CET
gossi said elsewhere: "they are estimates from a selection of theatres, scaled up to all the screens I believe"
FWIW, I ask this next question not because I think there's some sort of fault in the data, but because I'm trying to understand how this works: Do we know how they select the theaters they use for the sample? What's the mix of markets, etc?
The One True b!X | October 02, 01:45 CET
Serenity is Different, it is all about the word spreading, holding strong, and not dropping off.
I believe we wont have the usual 40% drop in the second week, this is what its all about, not predictions and numbers, if that was the case Serenity wouldnt exist in the 1st place.
This came from a Cancelled TV Show, its already a miracle that we got a movie made, now lets continue to spread the word and maintain a steady intake.
tullyano7 | October 02, 01:47 CET
I'd be happy to see a modest box office per week as long as it stays in theaters til Christmas...
C. A. Bridges | October 02, 01:58 CET
The fact it is generally an excellent movie in my opinion, combined with the excellent reviews, should hopefully lead to a lower than average drop off.
Chris - mate, I'd love that, but I think realistically Serenity will disappear within a month or so.
[ edited by gossi on 2005-10-02 00:04 ]
gossi | October 02, 02:03 CET
C. A. Bridges | October 02, 02:09 CET
Djungelurban | October 02, 02:15 CET
Here's an interesting thing: it's very likely this will disappear from theatres long before it makes it to DVD. So you'll all have a several month gap between seeing it again. Serenity crack no more!
gossi | October 02, 02:22 CET
Caroline | October 02, 02:33 CET
April | October 02, 02:35 CET
RavenU | October 02, 02:41 CET
bonzob | October 02, 03:16 CET
I watched Flightplan at a free screening a few days before it debuted. It is an awful film. Nice set. Great acting by Foster. Lame plot, bad script, and tepid performances by the rest of the cast. You want to talk about a film being too "TV-like"? Flightplan is a made-for-tv movie with delusions of standing. Had Foster not signed on to it... movie of the week on F/X at best.
So, Browncoats... our duty is to stop the signal. Flightplan's fake "controversy" signal, that is. Convince our movie-loving non-Browncoat friends and family members to stay AWAY from Flightplan and instead spend their hard-earned money on the BDM movie!
They will thank you profusely!!
[ edited by Hjermsted on 2005-10-02 01:29 ]
Hjermsted | October 02, 03:27 CET
You may, ultimately, be right about this, but until we at least get first and second weekend numbers, I prefer to remain positive.
Let's hope for a sweet surprise. Stranger things have happened.
Willowy | October 02, 03:33 CET
Reality, we need to wait to see the figures. And we need to get people into the cinema, also.
So far, as I said, I think Serenity has had a great start. It's not gone as well as some people 'in the know' had hoped, we've got to be honest about that. But, you know, I'm still confident about things working out as well. I truly think Serenity has legs, it just needs to have chance to find them.
gossi | October 02, 03:45 CET
rabid | October 02, 04:07 CET
Here's hoping!
[ edited by Ronald_SF on 2005-10-02 02:37 ]
Ronald_SF | October 02, 04:36 CET
Agreed. "The Numbers" suggest Serenity had the highest per screen average - the other two sites suggest it missed out slightly to "A History of Violence" (which was on 800 less screens).
Anyone who thinks Serenity should have opened on more screens is mad. More screens means more prints which means more money Universal would have had to spend before the movie was even released. Better that it be more cautious. Reality is, if the film somehow tears up the B.O. on the first weekend it can be put on more screens after that. Not likely but a possibility.
UIP Australia suggests that a high per screen average means the film has legs - ie. it'll stay in cinemas longer because it's making more from less screens.
What will be most satisfying is if in the second weekend there is very little drop off. Anything very big opening in the U.S. next week?
A bad first weekend doesn't mean no sequel, though. Given Whedon's higher profile and reasonable big screen business and large DVD sales mean Serenity 2 will always be a possibility.
It hasn't tanked. Happily it looks like "Into the Blue" has - a History of Violence made more money (in total) than it on half as many screens; Corpse Bride made more money than it in its third weekend!
Take *that*, Jessica Alba's boobies!
crossoverman | October 02, 05:08 CET
Biggest threat
Start in limited release on Wed, opens wider release on Friday - Wallace & Gromit: The Curse of the Were-Rabbit
The rest of the line-up for competition.
2 For the Money by Universal starring Matthew McConaughey & Al Pacino
In Her Shoes - 20th Century Fox - Cameron Diaz & Shirley MacLaine
RavenU | October 02, 05:39 CET
CaptMEL | October 02, 05:52 CET
crossoverman | October 02, 06:17 CET
I disagree -- Chicken Run made $17 million on opening weekend, and ended up grossing over $100 million (and the production budget was only $42 million). Furthermore, Wallace & Gromit has a 'G' rating which will draw a ton more movie-goers than Serenity. Every single person in my office has kids under the age of ten. Almost every single one of them is planning to see Wallace & Gromit with their kids next week. Only one of them has stated they will see Serenity this weekend or next.
Believe me, I have evangelized the hell out of these people, and they all want to see Serenity -- just not in the first two weeks.
chickenbird | October 02, 06:29 CET
And i dont think the advance screenings totals have been added anywhere (to the aussie or US totals) yet.
tullyano7 | October 02, 07:53 CET
charisma | October 02, 10:19 CET