October 02 2005
Serenity Moseys to Tame Start. ""We are satisfied," Rocco[Universal's head of distribution] said. "The opening is where we thought it would be. The fan base turned out. We're hoping more will turn out in the future. I think over $10 million is a lot of business for a niche appeal picture, and I think the ancillary [DVD, etc.] will be spectacular."
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