Adam Sternbergh, of New York Magazine, examines the direction in which television might be heading. And he uses a Firefly hypothetical to illustrate the possibilities for the medium.
Sternbergh (who saw the movie and "liked it a lot" and then bought the series and "liked it a lot") uses as an example of his thesis the notion of Joss finding one million people "who were willing to pay, say, $39.99 each for a sixteen-episode season."
The entire article is worth reading, and to be fair I've linked to its beginning. The hypothetical he uses to illustrate his point is on page three.
November 14 2005
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