December 29 2005
Serenity lands 25th in rental chart taking $1.64m in first week. Anybody remember the DVD artwork petition? Although it does look like retailers under ordered Serenity: "(Retailer) conservatively ordered 15 copies of Universal's Serenity, then had to get another 60 sent overnight to meet demand.". UPDATE: VideoBusiness reports 12th position for rentals with $3.53m.
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