Universal is using Serenity to promote new contest. Universal Video on Demand is advertising their Step Into the Spotlight Sweepstakes (win a walk-on role in a feature film) and it's attached to four upcoming VOD movies: The Constant Gardener, Broken Flowers, Cry-Wolf, and (ta-da) Serenity.
OK, not like it's solely a Serenity contest, but it's damn good to see Serenity in an ad with "Award Winning Films at Your Fingertips" over the top.
February 05 2006
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