Hollywood skips critics for box office success. Focusing on 'Date Movie' as the latest example of a movie where studios keep the critics from seeing the movie ahead of time - to prevent bad reviews.
I find it interesting that Date Movie was not previewed at all, compared to the number of times we got to see Serenity over the post-production. Not a contrast in the movies (which aside from the Whedonesque connection are totally different), but in how the marketing was handled.
(The critic) added the studios will hide a film from critics to prevent bad reviews, in order to "make a fortune on the first weekend before people realize how bad it is."
The tactic seems to be working.
February 20 2006
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