September 18 2006
Firefly/Serenity Viral Newspaper Ads.
A nifty guerilla marketing idea posted by 11th Hour. Ads can be bought by local firefly groups(or sponsored by 1 person) to appear in local papers. The idea is to bring out the "WTF" reaction and engage the curiosity of the casual reader. Besides advertising the show, thank you to Universal ads are encouraged as well.
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July 06 2005
More guerilla marketing for Serenity.
The neat thing is that this is completely outside the usual range of entertainment industry, news media, and fan sites. This is a high-visibility political commentary blog, pushing Serenity for all it's worth.
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