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Whedonesque - a community weblog about Joss Whedon
"And that's way beyond chaos, mate."
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October 03 2005

Requiem for the Browncoats. CHUD gives their take on Serenity's disappointing opening weekend.
Serenity Moseys to Tame Start. ""We are satisfied," Rocco[Universal's head of distribution] said. "The opening is where we thought it would be. The fan base turned out. We're hoping more will turn out in the future. I think over $10 million is a lot of business for a niche appeal picture, and I think the ancillary [DVD, etc.] will be spectacular."
Joss wants to know how to get the message out. "Yes, the second weekend will tell all, as we've always known." Reg Req.

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